MAM
DoubleClick launches measurement, analysis tool for online traders
DoubleClick, a provider of marketing tools for advertisers, direct marketers and web publishers, has launched SiteAdvance – a hosted website measurement and analysis solution designed for online merchants.
The tool, which complements DoubleClick’s DARTmail and DART for advertisers’ services, enables business decision-makers to understand the interaction between marketing programmes, site traffic and online transactions and provides actionable information to users to help them improve their online commerce results. SiteAdvance is based on four modules. Two of these, Site Statistics and Merchandising Effectiveness, are currently available. The remaining two which are Campaign Effectiveness and Customer Segmentation, will be available in the fourth quarter of 2002, says a company release.
While the Site Statistics Module provides merchant and publisher customers with information on visitors to their website, Merchandising Effectiveness informs traders which products are selling best to which group of visitors, which sections of a site are generating the best returns, when and why shoppers abandon carts, and what the average order size or items per order is by different groups of visitors.
Campaign Effectiveness enables merchant customers to judge the effectiveness of their outbound marketing and informs merchants which campaigns are working best to drive visitors to buy, as well as provide information on what happens when a campaign brings visitors to a site, and what drives conversion.
Customer Segmentation lets merchants determine the reach, frequency and monetary value of different customer segments. It will help merchants to successfully turn visitors into customers and customers into repeat customers, says the release.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
