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DoubleClick launches measurement, analysis tool for online traders
DoubleClick, a provider of marketing tools for advertisers, direct marketers and web publishers, has launched SiteAdvance – a hosted website measurement and analysis solution designed for online merchants.
The tool, which complements DoubleClick’s DARTmail and DART for advertisers’ services, enables business decision-makers to understand the interaction between marketing programmes, site traffic and online transactions and provides actionable information to users to help them improve their online commerce results. SiteAdvance is based on four modules. Two of these, Site Statistics and Merchandising Effectiveness, are currently available. The remaining two which are Campaign Effectiveness and Customer Segmentation, will be available in the fourth quarter of 2002, says a company release.
While the Site Statistics Module provides merchant and publisher customers with information on visitors to their website, Merchandising Effectiveness informs traders which products are selling best to which group of visitors, which sections of a site are generating the best returns, when and why shoppers abandon carts, and what the average order size or items per order is by different groups of visitors.
Campaign Effectiveness enables merchant customers to judge the effectiveness of their outbound marketing and informs merchants which campaigns are working best to drive visitors to buy, as well as provide information on what happens when a campaign brings visitors to a site, and what drives conversion.
Customer Segmentation lets merchants determine the reach, frequency and monetary value of different customer segments. It will help merchants to successfully turn visitors into customers and customers into repeat customers, says the release.
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WPP appoints Jane Geraghty Global CEO of Brand & Design
Veteran leader also named Global CEO of Landor in dual role.
MUMBAI: Jane Geraghty just landed the ultimate brand double-header because when you’re already running Landor, why not take the whole WPP design empire along for the ride? WPP has appointed Jane Geraghty as global chief executive officer of WPP Brand & Design while simultaneously naming her Global CEO of Landor. The dual role, announced via Geraghty’s LinkedIn post, positions her to lead the group’s specialist brand and design agencies at a time when clients increasingly demand stronger differentiation through multidimensional strategy and experience design.
Geraghty, who joined WPP earlier this year as chief client officer, brings over three decades of experience in marketing, branding and communications. She previously served as Global CEO of Landor (2017–2020), President for EMEA (2013–2018) and Managing Director (2011–2016), after earlier leadership stints at Saatchi & Saatchi, McCann-Erickson and Ogilvy in New York.
In her post, Geraghty said she was “thrilled” to step into the role, highlighting that branding and design are becoming critical for clients seeking differentiation. She emphasised the opportunity to harness WPP’s collective capabilities across agencies, noting that AI powered by WPP Open is already reshaping brand creation, management and global collaboration.
The appointment reflects WPP’s push to integrate its brand and design network more tightly, positioning it to deliver seamless, high-impact work at the intersection of business strategy and brand experience.
In an industry where creativity meets commerce, Geraghty isn’t just leading two titles, she’s steering the ship that turns brands from recognisable to unforgettable, one bold move at a time.
