MAM
DoubleClick launches measurement, analysis tool for online traders
DoubleClick, a provider of marketing tools for advertisers, direct marketers and web publishers, has launched SiteAdvance – a hosted website measurement and analysis solution designed for online merchants.
The tool, which complements DoubleClick’s DARTmail and DART for advertisers’ services, enables business decision-makers to understand the interaction between marketing programmes, site traffic and online transactions and provides actionable information to users to help them improve their online commerce results. SiteAdvance is based on four modules. Two of these, Site Statistics and Merchandising Effectiveness, are currently available. The remaining two which are Campaign Effectiveness and Customer Segmentation, will be available in the fourth quarter of 2002, says a company release.
While the Site Statistics Module provides merchant and publisher customers with information on visitors to their website, Merchandising Effectiveness informs traders which products are selling best to which group of visitors, which sections of a site are generating the best returns, when and why shoppers abandon carts, and what the average order size or items per order is by different groups of visitors.
Campaign Effectiveness enables merchant customers to judge the effectiveness of their outbound marketing and informs merchants which campaigns are working best to drive visitors to buy, as well as provide information on what happens when a campaign brings visitors to a site, and what drives conversion.
Customer Segmentation lets merchants determine the reach, frequency and monetary value of different customer segments. It will help merchants to successfully turn visitors into customers and customers into repeat customers, says the release.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
