Brands
Doodle-icious: Amul celebrates regional leaders’ wins in assembly polls with topicals
MUMBAI: Trinamool Congress supremo Mamata Banerjee was sworn-in as West Bengal chief minister for the third straight term Wednesday after she spearheaded her party to a remarkable victory in the recently concluded assembly elections.
2 May marked a jubilant day for regional stalwarts as along with Didi, Pinarayi Vijayan and MK Stalin also emerged victorious in their respective states despite a stiff opposition challenge.
The TMC proved all exit polls wrong and won 213 seats in West Bengal, two more than its 2016 tally, successfully taking on the BJP juggernaut led by PM Narendra Modi and home minister Amit Shah, besides a battery of national and state leaders.
The Amul creative features the TMC Supremo in her trademark white cotton saree with the captions “She Didi It Again” and “Enjoy TrinAmul!”
#Amul Topical: Mamata Banerjee and TMC win assembly elections in West Bengal! pic.twitter.com/sCbrrsH10M
— Amul.coop (@Amul_Coop) May 3, 2021
The historic win of the Left Democratic Front (LDF) in the Kerala Assembly election has put the spotlight on its lead author, chief minister Pinarayi Vijayan. His resolute leadership style and daring political experiments amid major challenges and crises in the state – like the 2018 floods, the Nipah virus outbreak, the Sabarimala case controversy and now the Covid2019 pandemic – has found resounding approval among the state’s electorate, so much so that it re-elected an incumbent government for the first time in four decades. The LDF won 91 seats and the Congress-led UDF 40, while BJP failed to secure a single seat in the state, despite roping in ‘Metroman’ E Sreedharan in a last-minute bid to garner votes.
#Amul Topical: Mamata Banerjee and TMC win assembly elections in West Bengal! pic.twitter.com/sCbrrsH10M
— Amul.coop (@Amul_Coop) May 3, 2021
The Amul Topical reads “Triwondrum” showing the Kerala CM in his signature white mundu and shirt against a backdrop of the State’s map with the words “Amul – God’s own snack” – a reference to its official state tourism tagline, God’s own country.
In Tamil Nadu, MK Stalin-led DMK wrested power from BJP ally AIADMK, denying the ruling party a third straight term. Stalin, the 68-year-old DMK president, is all set to become the chief minister for the first time, after a decade in opposition. The Secular Progressive Alliance led by him won a convincing victory over arch-rival AIADMK in the southern state, securing 156 seats.
The Amul topical depicts the DMK president taking a victory walk on a ramp with the words “STALwin” emblazoned.
#Amul Topical: Victory in Tamil Nadu elections! pic.twitter.com/8SeQaGhrby
— Amul.coop (@Amul_Coop) May 4, 2021
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
