Brands
Doodle-icious: Amul celebrates regional leaders’ wins in assembly polls with topicals
MUMBAI: Trinamool Congress supremo Mamata Banerjee was sworn-in as West Bengal chief minister for the third straight term Wednesday after she spearheaded her party to a remarkable victory in the recently concluded assembly elections.
2 May marked a jubilant day for regional stalwarts as along with Didi, Pinarayi Vijayan and MK Stalin also emerged victorious in their respective states despite a stiff opposition challenge.
The TMC proved all exit polls wrong and won 213 seats in West Bengal, two more than its 2016 tally, successfully taking on the BJP juggernaut led by PM Narendra Modi and home minister Amit Shah, besides a battery of national and state leaders.
The Amul creative features the TMC Supremo in her trademark white cotton saree with the captions “She Didi It Again” and “Enjoy TrinAmul!”
#Amul Topical: Mamata Banerjee and TMC win assembly elections in West Bengal! pic.twitter.com/sCbrrsH10M
— Amul.coop (@Amul_Coop) May 3, 2021
The historic win of the Left Democratic Front (LDF) in the Kerala Assembly election has put the spotlight on its lead author, chief minister Pinarayi Vijayan. His resolute leadership style and daring political experiments amid major challenges and crises in the state – like the 2018 floods, the Nipah virus outbreak, the Sabarimala case controversy and now the Covid2019 pandemic – has found resounding approval among the state’s electorate, so much so that it re-elected an incumbent government for the first time in four decades. The LDF won 91 seats and the Congress-led UDF 40, while BJP failed to secure a single seat in the state, despite roping in ‘Metroman’ E Sreedharan in a last-minute bid to garner votes.
#Amul Topical: Mamata Banerjee and TMC win assembly elections in West Bengal! pic.twitter.com/sCbrrsH10M
— Amul.coop (@Amul_Coop) May 3, 2021
The Amul Topical reads “Triwondrum” showing the Kerala CM in his signature white mundu and shirt against a backdrop of the State’s map with the words “Amul – God’s own snack” – a reference to its official state tourism tagline, God’s own country.
In Tamil Nadu, MK Stalin-led DMK wrested power from BJP ally AIADMK, denying the ruling party a third straight term. Stalin, the 68-year-old DMK president, is all set to become the chief minister for the first time, after a decade in opposition. The Secular Progressive Alliance led by him won a convincing victory over arch-rival AIADMK in the southern state, securing 156 seats.
The Amul topical depicts the DMK president taking a victory walk on a ramp with the words “STALwin” emblazoned.
#Amul Topical: Victory in Tamil Nadu elections! pic.twitter.com/8SeQaGhrby
— Amul.coop (@Amul_Coop) May 4, 2021
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
