Brands
DOMS partners with KidZania, launches first ever ‘DOMS Painting Studio’
Mumbai: DOMS Industries Ltd (DOMS), one of India’s largest Stationery and Art products company, is thrilled to announce its collaboration with KidZania, a well-known indoor theme park offering immersive experiences for children.
In association with KidZania, DOMS launched its first Painting Studio on 20 April 2024, at Mumbai’s R City Mall. The Painting Studio will now be a vital part of KidZania’s roster. The launch of the Painting Studio, which follows closely on the heels of DOMS Art League, will give young visitors an exciting opportunity to explore their artistic abilities in a dynamic and engaging environment.
KidZania, known for its diverse array of brands and interactive activities, offers children a chance to role-play various professions that fosters learning through hands-on experiences. The Painting Studio offers a new layer to this immersive learning technique by allowing youngsters to put themselves in the shoes of artists and experiment with DOMS’ bright colour palette.
Delighted about this collaboration, DOMS Industries MD Santosh Raveshia said, “We’re excited to bring the creativity and joy of painting to KidZania. Our Painting Studio will foster children’s curiosity and creativity in addition to offering them a fun pastime. KidZania gives us the ideal platform to inspire the artists of tomorrow because every ambition needs preparation. DOMS and KidZania are dedicated to bringing creativity into every activity and transforming children’s learning experiences, so we can guarantee that kids will have fun while learning.”
The DOMS Painting Studio at KidZania will feature a monthly calendar of events based on theme ideas, encouraging children to experiment with different art techniques and express their creativity. DOMS Industries CMO Saumitra Prasad stated “DOMS Painting Studio is committed to providing children with an enriching artistic journey, where they can explore various techniques and ignite their passion for art, nurturing aspirations of becoming artists. We firmly believe in the transformative power of art in children’s development, fostering creativity, imagination, self-expression, concentration, and fine motor skills.”
“We are delighted with the overwhelming response to the launch of the DOMS Painting Studio,” said KidZania India CMO Rahul Dhamdhere. “This collaboration with DOMS reflects our commitment to providing children with memorable and educational experiences. We believe in the power of art to inspire self-expression and growth, and through this partnership, we aim to empower children to unlock their full creative potential.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
