Ad Campaigns
Domino’s launches ‘Love Loaded Menu’ for Valentine’s Day
Mumbai: Domino’s Pizza is set to make this Valentine’s Day extra special with the launch of its limited edition ‘Love Loaded Menu’. Building on the success of its recent brand relaunch campaign, “It Happens only with Pizza,” Domino’s aims to enhance the occasion in a unique and memorable way by offering a unique heart-shaped menu to make the valentine’s day special for their loved ones.
| Products |
Price |
|
Loaded Margherita |
Rs. 129 |
|
Loaded Farmhouse |
Rs. 279 |
|
Loaded Peppy paneer |
Rs. 279 |
|
Loaded Veggie paradise |
Rs. 279 |
|
Loaded Pepper BBQ Chicken |
Rs. 269 |
|
Loaded Chicken Dominator |
Rs. 379 |
|
Loaded Chicken Pepperoni |
Rs. 379 |
|
Loaded Choco Lava Cake |
Rs. 119 |
To build more occasion share, Domino’s is launching a unique offering for Valentine’s Day – Love Loaded Menu, which adds an extra layer of delight to the celebration. From the classic Margherita to the sumptuous Chicken Pepperoni, each pizza is crafted with a special “Double Cheese Crunch” crust, ensuring a burst of flavor with cheese between two heart-shaped thin crusts. Complementing the savory delights is the heart-shaped Choco Lava Cake, a delightful addition to make the Valentine’s celebration even more special. The new range is available from 1st Feb onwards for a limited time.
Commenting on the occasion, Domino’s India EVP and chief marketing officer Sandeep Anand said, “Domino’s is thrilled to introduce the Love Loaded Menu, a limited edition heart-shaped menu crafted exclusively for Valentine’s Day. As a brand, we are relentlessly focused on staying relevant to our customers, and Valentine’s Day holds immense significance for them. At Domino’s, we take pride in making moments even more special for our customers, and our Love Loaded Menu is a testament to our dedication to delighting taste buds with both creativity and deliciousness to uplift every Valentine’s Day celebration!”
Domino’s has long been cherished at the backdrop for bringing people together over delicious slices. In an interesting TVC for the launch, Domino’s puts forward its ethos of ‘It Happens Only with Pizza’ and further solidifying brand relevance in key moments. This creative approach, highlighting the multifaceted banter between a couple over a slice of pizza, serves as a perfect testament to this commitment of creating memorable moments.
Ad Campaigns
Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.








