Brands
Domino’s India unveils spicy-hot pizza range, stuns audiences
Mumbai: Domino’s Pizza, India’s largest pizza chain has set a new standard in event marketing with a fiery on-ground activation event in Gurgaon that brought to life the sensations of spice in a thrilling spectacle. Focused on the new range of pizzas, the event provided a sensory feast of fiery displays, smoky ambiences, and the unparalleled excitement of spice. The full activation was so unique and captivating that it set the onlookers mesmerised.
Red Hot Pizza Range
Creating an eye-catching environment, a blazing pizza slice billboard captured the attention of locals, sparking conversations and drawing the interest of those passing by, which were captivated by the smoky fumes of the billboard. The electrifying spectacle reached its climax as a fire tender arrived at the scene, dousing the smoke in a dazzling show of water jets, symbolising Domino’s mastery over spice and heat. As an extension to the on-ground activation, bike-bound delivery riders with smoke trailing from their delivery boxes navigated the city streets, demonstrating the brand’s dedication to delivering the Spicy Range right to customers’ doorsteps.
Exclusive Fiery Reveal Alert!
Witness our #RedHotRange billboard in Gurugram! Smoke swirling around, it captivated all.
But that's not all! Our Domino's delivery guys raised the heat, delivering sizzling with smoke trails behind their bikes!
Catch the action pic.twitter.com/rJseGdTaM5
— dominos_india (@dominos_india) July 7, 2023
“The objective of this activation was to captivate our audience and highlight the exhilarating sensation of enjoying a spicy Domino’s pizza,” said Domino’s Pizza India EVP & chief marketing officer Sandeep Anand. “This innovative event allowed us to visually embody the excitement and passion infused into every bite of our new spicy range. The buzz and overwhelming response it has generated have exceeded our expectations”.
The event marked the thrilling launch of Domino’s newest offering – a spice-infused pizza range. Crafted with a tantalising fusion of heat and flavour, the Red-Hot Pizza range includes four distinctive flavours: Blazing Onion & Paprika, Fiery Jalapeno & Paprika, Blazing Chicken & Paprika, and Fiery Sausage & Paprika.
Join Domino’s on this extraordinary flavour adventure and experience the irresistible allure of the Spicy Range Pizza starting at an affordable price of Rs 179/- and is available at all Domino’s Pizza restaurants across India. Indulge your senses and savour the thrill of the Red-Hot Pizzas that will leave you craving for more.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
