MAM
Dollar Industry is looking for the creative agency for its women’s lifestyle
MUMBAI: Dollar Industries, a hosiery manufacturing company is looking for a creative agency for its Lifestyle clothing.
The multi pitch process is going on in Kolkata. There are different agencies vying for the space. The creative duties for men‘s innerwear Dollar Bigboss is handled by Lowe Lintas.
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Dollar Industries head advertising corp comm Bidyut Nath |
Dollar Industries head – advertising cooperate communications Bidyut Nath said, “Dollars new Lifestyle brand now includes casual wear for man. We are planning to introduce women‘s range two under this category shortly. The man‘s range is already soft launched in east and the next spring summer, we will launch the new brand across the country. Dollar industry is 575 crore in 2012 – 2013. So out of which the turnover of 60 per cent comes from man‘s innerwear, 20 per cent from woman and 10 per cent from the low range product.”
“Total marketing budget of Dollar is around 50-60 crore, out of which around 20-30 per cent would be invested for this new brand,” added Nath.
Business in India has undergone a remarkable metamorphosis and contributing in no small measure by visionaries like Shri Dindayal Gupta, Chairman of Dollar Industries.
Dollar Bigboss has been promoted by Salman Khan. Bollywood actor Akshay Kumar and choreographer Prabhu Deva appeared this year in March in a TVC. For which Dollar had a 360 degree advertising campaign via print, electronic and outdoor media to promote the commercial.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
