Ad Campaigns
Dolby releases consumer campaign in India
Mumbai: Dolby released a consumer campaign in India that aims to educate consumers about the Dolby difference available on mobile, on audio wearables or in the living room. The campaign is based on the insight that if you haven’t seen it or heard it in Dolby, you’ve missed out on the complete experience. The creative direction creates a sense of Fomo in our audience to pique their interest, making them realise that their experience is incomplete without Dolby. With the realisation that you don’t just hear & see, you experience & feel entertainment come alive in Dolby, the campaign hopes to induce the purchase of a Dolby-enabled device #BuyInDolby.
The core creative idea behind this campaign, “Dolby main suna aur dekha kya,” is inspired by a very common & colloquial reference to a big revelation: “You ought to hear & see this.” The film tracks a day in the life of an Indian family, and how Dolby brings alive experiences they love TV Shows on the go, mobile gaming, streaming music or their favorite movie in the living room.
Entertainment is in the fabric of our culture. Now more than ever, consumer expectations for best-in-class audio and video quality have never been higher. Consumers today wish to explore a robust content library without compromising on the audio visual experience. The immersive experience enables them to strike a deeper connection with their favourite TV shows, movies, music, sports and more. Dolby revolutionises the science of sight and sound through its innovative research and engineering, empowering creatives to elevate their stories and offer fans unforgettable experiences.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
