Ad Campaigns
Dolby forges deeper connect with Indian consumers through new film
NEW DELHI: Dolby Laboratories has released a new campaign in India – Dolby Everywhere, aimed to educate consumers about the Dolby difference available in the living room, at work, in the cinemas, or on the go. The film creates awareness about lifelike experiences in Dolby, by connecting with consumers through their passion points like TV, movies, sports and music. It spotlights and explores the relationship and connection between the fan and the creator.
The campaign has been directed by Aman Sachdeva with co-director (on the ground for music scene) Mukesh Prajapathi. The film tracks a day in the life of a consumer, and how Dolby brings alive experiences you love – on the go, at work, in your living room or at the cinemas.
Dolby Laboratories director marketing – India Sameer Seth said, “Our singular goal is to offer experiences that bring entertainment to life be it at the cinemas, at home, on the go or at work. And this is what our campaign showcases through consumer passion-points like TV, movies, sports, and music.”
Today, the consumer wants to discover content and have a premium entertainment experience, as it enables them to strike a deeper connection with TV shows, movies, sports and music they love. With increased awareness of their content consumption needs, consumers seek immersive experiences like never before. This is how Dolby revolutionises the science of sight and sound through its innovative research and engineering, empowering creatives to elevate their stories, and offering fans unforgettable experiences.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
