MAM
Docs volunteer to save girl child, open nominations for awards
MUMBAI: MedscapeIndia-Aryan Medical and Education Trust, a volunteer organisation of medical professionals, has opened nomination for awards on Doctor’s Day focusing on “Save the girl child campaign” and Anokhee Pahal campaign which promotes health, sanitation, and wellbeing of underprivileged sections of society.
The activities of the organisation and its efforts includes, improving the quality of life of the downtrodden, the underprivileged through campaigns including HIV awareness, Breast cancer awareness, Doctor’s handwriting campaign, education and medical camps.
MedscapeIndia is soon coming up with ‘MedscapeIndia App’ which will bridge the gap between the doctor, a layman and a patient. Radiologist’s founder chairperson Sunita Dube said, “We need to understand that doctors do a critical job of dealing with lives and every life matters.”
MedscapeIndia created a new platform that can put doctors in the spotlight as change makers which they actually are. The first ever ‘Doctors’ Anthem’ expresses doctor’s feelings and gratitude towards the society for their well-being. Another important aspect in today’s world is the use of technology and MedscapeIndia strives to bring in technological advancements that can be provided to people from every stage of society in the most convenient manner.
India is suffering from serious lack of effective health care services and the number of health problems is rising than ever. After looking deeper into the current scenario, the need to bring in a real-time transformation of the health sector, its policies, services, and functioning.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
