MAM
Do Your Thng brings in Proteek Dey as business head
Mumbai: Do Your Thng (DYT), a creator-first tech platform has brought Proteek Dey on board as business head.
In this role, Dey will shoulder the responsibility for all post-sale relationships and the delivery of all DYT services, said the statement.
He brings more than 17 years of experience in digital and integrated communication for marketing and advertising companies, implementing creative solutions and managing teams that drive revenue growth.
“I am excited and delighted to welcome Proteek. He brings a proven track record of scaling client-focused marketing services and improving customer satisfaction,” said DYT founder and CEO Ankit Agarwal. “Combining it with his extensive knowledge of digital strategy, planning, advertising, and mobile marketing, he makes an incredible addition to the team to strengthen adoption and retention and ensure brands get the most out of our platform.”
Most recently, Dey was with RF Thunder India as SVP – digital. His previous professional stints include companies like Zeno Group, Starcom and Performics, Publicis Media, Isobar, Zenith Media, Uninor, BC Web Wise, and Hungama.
“There is tremendous disruption occurring in the influencer marketing niche, and DYT is in the unique position to help brands tap into it. But to achieve new heights of success, we need to effectively scale our post-sales processes,” commented DYT co-founder and chief growth officer Hemant Dua. “I am confident that Proteek’s experience and deep understanding will help the team deliver just that.”
“I am super thrilled to join DYT on its amazing journey and become a partner of growth and transformation, not just for our clients but the creators as well,” said Proteek Dey. “I have been following Do Your Thng ever since its inception, so I am extremely pleased to be a part of it at this exciting stage of its growth.”
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
