MAM
Do Your Thng brings in Proteek Dey as business head
Mumbai: Do Your Thng (DYT), a creator-first tech platform has brought Proteek Dey on board as business head.
In this role, Dey will shoulder the responsibility for all post-sale relationships and the delivery of all DYT services, said the statement.
He brings more than 17 years of experience in digital and integrated communication for marketing and advertising companies, implementing creative solutions and managing teams that drive revenue growth.
“I am excited and delighted to welcome Proteek. He brings a proven track record of scaling client-focused marketing services and improving customer satisfaction,” said DYT founder and CEO Ankit Agarwal. “Combining it with his extensive knowledge of digital strategy, planning, advertising, and mobile marketing, he makes an incredible addition to the team to strengthen adoption and retention and ensure brands get the most out of our platform.”
Most recently, Dey was with RF Thunder India as SVP – digital. His previous professional stints include companies like Zeno Group, Starcom and Performics, Publicis Media, Isobar, Zenith Media, Uninor, BC Web Wise, and Hungama.
“There is tremendous disruption occurring in the influencer marketing niche, and DYT is in the unique position to help brands tap into it. But to achieve new heights of success, we need to effectively scale our post-sales processes,” commented DYT co-founder and chief growth officer Hemant Dua. “I am confident that Proteek’s experience and deep understanding will help the team deliver just that.”
“I am super thrilled to join DYT on its amazing journey and become a partner of growth and transformation, not just for our clients but the creators as well,” said Proteek Dey. “I have been following Do Your Thng ever since its inception, so I am extremely pleased to be a part of it at this exciting stage of its growth.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
