MAM
DLF adds Scarecrow Delhi to its roster of agencies
MUMBAI: Real estate major DLF has selected Scarecrow Communications as its creative agency for some of its residential products across India following a rigorous pitch process. The Delhi office of Scarecrow will handle the account.
DLF, founded in 1946 by Raghuvendra Singh, currently has over 3000 acres of planned development in place. It is known for having developed Gurgaon into a major international sub city.
Scarecrow Delhi ECD Anindya Banerjee said, “It is a privilege to be working on a brand like DLF. It is also a challenge to be working on a category that shows immediate results.”
Scarecrow Communications founder director Raghu Bhat added, “This is a very important win for our Delhi office. DLF is the largest real estate brand in the country. They are looking for fresh thinking and this is a great opportunity for Anindya and the Delhi team to do some great work.”
Scarecrow Communications, one of the fastest growing full-fledged advertising agencies, provides creative, media, PR, digital and designing solutions, all under one roof.
Scarecrow Communications founder director Manish Bhatt added, “We have big plans for Scarecrow Delhi and this win gives us a lot of encouragement. DLF is an iconic brand and this gives excellent visibility especially in the print medium.”
Scarecrow also handles brands such as Nestle, MVL Mobiles, Religare and BPCL.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
