Brands
Django Snaps Up Snabbit’s Digital Gig
Creative agency to turbocharge hyperlocal home-services brand’s growth.
MUMBAI: Django has just grabbed the quickest mandate in town and it’s all about getting chores done in a flash. India’s next-gen creative and digital agency Django has landed the digital and creative account for Snabbit, the hyperlocal quick-service platform that’s making domestic help feel more like food delivery than a day-long wait. Launched in 2024, Snabbit promises vetted, in-house professionals at your doorstep within 10–15 minutes for cleaning, laundry, kitchen help and other everyday household tasks. The app-driven, full-stack model aims to tidy up the notoriously fragmented and unorganised domestic-help sector with reliability and speed.
Under the new partnership, Django takes the reins on Snabbit’s entire digital playbook from overall strategy and social-media firepower to sharp storytelling that builds trust and cuts through the noise in the booming convenience-services space.
The tie-up comes as Snabbit pushes to widen its footprint across major Indian cities, chasing the growing tribe of time-starved urban households who want chores handled without the drama.
Both sides see the collaboration as more than a standard agency-client deal; it’s a joint mission to craft a crisp, modern narrative that positions Snabbit as the default, dependable answer to daily home hassles delivered fast, fuss-free and with zero second-guessing.
With Django’s creative edge now backing Snabbit’s rapid scaling ambitions, expect the brand’s digital presence to get noticeably snappier in the months ahead. In a market where convenience is the new currency, being able to summon help faster than you can say “laundry day” could prove a winning formula.
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
