MAM
Dizo ropes in Tutting Crew for launch of its latest product range
Mumbai: New year, new products, new campaigns – the party of 2022 seems to have only begun for Dizo, the first brand from the realme TechLife ecosystem. The brand has kick-started 2022 with the launch of its latest products, Dizo Watch R and Dizo Buds Z Pro.
Dizo has collaborated with India’s tutting dance crew, Tuttix Crew, to create a digital film that showcases the Tuttix crew placing both products at the center of their art form. “Executed by White Rivers Media, the launch video is different from usual product launches,” said the brand. “It is short and crisp. It is entertaining and yet product-focused.”
Dizo India CEO Abhilash Panda said, “Creativity is at the cornerstone of Dizo’s approach to product development and marketing. And as one of India’s emerging wearables brands, we appreciate art in all forms. With this campaign, our priority was to make sure it’s different from what’s already out there. So, when team Dizo & White Rivers Media suggested Tuttix Crew and the concept, we knew this was it.”
White Rivers Media co-founder and CEO Shrenik Gandhi said, “Our journey with Dizo has always been the one to look forward to. The sheer power that the brand motto, ‘Be Different’ holds not only helps the brand to stand out with its product list but also allows us to think of ideas that come from a place of passion, disruption, and impact – which aligns perfectly well with our motto.”
With the tagline “Be Different,” the brand aims to break the clutter of tech similarities and offer solutions that are aligned to the needs of every different consumer.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
