AD Agencies
Divya Parkhi steps into client lead role at WPP Media
MUMBAI: Divya Parkhi has made her next career move, joining WPP Media as client lead, marking a fresh chapter in a media career that has quietly spanned almost two decades.
Sharing the update, Parkhi said she was “happy to share” that she had taken on the new role. Based in Maharashtra, she steps into the position after a substantial stint within the GroupM ecosystem, where she steadily climbed the planning and leadership ladder.
Before the move, Parkhi served as senior director planning at GroupM for over four years, steering complex media strategies and client mandates. Earlier roles at Lodestar UM, Wavemaker and MediaCom further shaped her expertise across planning, business management and brand handling, with portfolios ranging from automobiles and healthcare to consumer and industrial brands.
Her journey into media began on the research and broadcasting side, with early stints at Star India and Sony Entertainment Television, before moving into agency life through Mudra Communications. That mix of research grounding and frontline planning has become a defining feature of her profile.
At WPP Media, Parkhi is expected to bring both strategic depth and a steady client-first lens, qualities sharpened over years spent navigating some of the industry’s most demanding accounts.
It is a move that feels less like a leap and more like a natural next step, one shaped by experience, timing and a clear view of where the media business is headed next.
AD Agencies
Creativefuel takes Priyagold’s social media & digital reins
Agency to lead content, strategy and media to boost Priyagold’s digital presence
MUMBAI: Priyagold has teamed up with Creativefuel to sharpen its social media and digital game for 2026. The partnership will see Creativefuel steering the brand’s social strategy, creating content, crafting stories, and driving community engagement across platforms.
On top of that, the agency will manage digital media planning and buying, ensuring Priyagold’s key messages reach the right audience while delivering measurable impact for both brand and performance goals. The aim is a seamless, audience-first digital presence that honours Priyagold’s legacy while keeping pace with today’s fast-moving online world.
“Priyagold has always focused on connecting with consumers across generations,” said Priyagold director Mannas Agarwwal. “Creativefuel’s grasp of digital culture and audience behaviour made them a natural partner for building a consistent and meaningful online story.”
Creativefuel founder and CEO Tushar Sukhramani added, “Priyagold is a household name across generations. Our focus will be on creating a digital presence that is consistent, culturally relevant, and true to the brand’s essence, supported by sharp media execution to deliver real results.”
This win adds to Creativefuel’s growing FMCG portfolio, joining brands like Balaji Wafers in its stable and strengthening its position as one of India’s leading digital partners for consumer brands.
Priyagold, renowned for its trusted presence in Indian households, continues to evolve its communication approach as digital platforms play an ever-increasing role in connecting with consumers.
