MAM
Divya Dixit takes the reins at Recz as CEO
MUMBAI: Serial growth specialist and former AltBalaji, Z5 and Google Appscale mentor Divya Dixit has taken over as chief executive officer of Recz, a luxury-focused consumertech and social networking platform that recently rolled out its beta version.
Announcing her new role on LinkedIn, Dixit invited users to “make a profile, play with it, and share brutally honest feedback.” She’s promised to helm Recz with “obsession-worthy execution” and build not just a product but a brand that’s “loved and lived.”
With over two decades of experience across entertainment, telecom, OTT, and gaming, Dixit has previously held senior roles at AltBalaji (senior vice president, marketing and revenue), Z5, LeEco, and Tata Docomo. She’s also been an advisor to startups in blockchain, metaverse, OTT, and music tech, while currently consulting for One Health Assist.
As Recz eyes scale in the niche but rising luxury digital segment, Dixit’s entry signals an aggressive play for user growth, community building, and monetisation. Whether Recz becomes the next app obsession may depend on how sharply it can execute under her leadership — and how quickly it tunes in to user vibes
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Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
