MAM
Disprz hands over communication mandate to Pitchfork Partners
Mumbai: Learning and skilling tech platform for enterprises Disprz has handed over its India mandate for strategic communication to Pitchfork Partners.
As a part of this association, the agency will work closely with Disprz to build and strengthen its brand reputation.
“Learning and skill development is witnessing a surge in India. We cater to the unique needs of the global B2B skill development ecosystem,” said Disprz CEO and co-founder Subramanian Viswanathan (Subbu). “We believe that learning and development helps build missing skills to reduce the errors that hinder business growth and even affect customer experiences. Pitchfork Partners shares our passion and beliefs. We are hopeful that Pitchfork’s expertise will play a key role in the success of our communication outreach and help in maximising our penetration. We see a huge opportunity for sustained growth in India and Pitchfork Partners has the credentials to assist us,” he added.
Pitchfork Partners sees itself as a reputation warrior, offering bespoke solutions and a team comprising marketing and communication veterans.
“We look forward to this great partnership and are delighted to expand our expertise. With Disprz’s goal to skill India and its unique technology offerings, it has an edge when it comes to learning and development, and it can disrupt the market. We are excited to partner with such a brand,” said Pitchfork Partners co-founder Jaideep Shergill on the business partnership.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
