MAM
Disney launches new merchandise
MUMBAI: The Walt Disney Company‘s Disney Consumer Products has launched new merchandise for its various properties including, Disney.Pixar Cars 2, Mickey and friends and Winnie the Pooh.
The range of accessories themed back-to-school include water bottles, stationery, lunch boxes and back packs.
The products feature Disney franchises such as Disney.Pixar Cars 2‘s stationery, crayons, felt pens and water colours in the price range of Rs.59 to Rs. 249. Lunch boxes, sippers and water bottles are starting from Rs. 139 to Rs. 599. The back packs priced between Rs. 345 to Rs. 945 will have the character Lighting McQueen.
The Mickey Mouse accessories will have crayons, sharpeners, compass boxes and pencils starting from Rs. 25 to Rs. 249, water bottles and lunch boxes from Rs.69 to Rs. 499. The backpacks for young adults range from Rs.750 to Rs. 890 and the backpacks for nursery and pre-primary children are between Rs. 395 to Rs. 550.
Winnie the Pooh stationery start at Rs. 25 to Rs. 329 while the water bottles and lunch boxes available in various sizes range between Rs. 129 to Rs. 569. The backpacks with the Pooh image are priced at Rs.275 to Rs. 565.
The Disney Princess stationery will be priced between Rs. 24 to Rs. 329. Lunch boxes and water bottles are available in different sizes staring from Rs. 129 to Rs. 169 and the backpacks will range between Rs. 475 to Rs. 795.
The Phineas and Ferb stationery will be available for Rs.25 to Rs. 329, lunch boxes and sippers between Rs. 129 to Rs. 569, while the backpacks will range from Rs. 445 to Rs. 895.
The products will be available across retail outlets like Lifestyle, Landmark, Big Bazaar, Staples and Reliance Time Out.
MAM
Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
