Ad Campaigns
Disney+ Hotstar releases new ad for ICC Men’s Cricket World Cup 2023
Mumbai: As we inch closer to the beginning of the ICC Men’s Cricket World Cup 2023, the excitement is at an all-time high. Disney+ Hotstar, the official streaming partner for the tournament, released a new ad film as a part of their #FreeLoThodaJeeLo campaign. Starring Abhishek Banerjee and Jameel Khan, the film captures the anticipation for the upcoming tournament and highlights its ‘free on mobile’ offering this year along with free first-class entertainment such as Freddy, Brahmastra Part One: Shiva and many others.
Conceptualized by the internal Disney+ Hotstar team and directed by Nikhil Rao, the latest ad film is an unusual and striking play on the importance of prioritizing one’s own needs alongside those of one’s family. In the video, a man is denied entry into heaven because, in an effort to ensure the comfort of his wife, son, and mother, he forgets to enjoy the pleasures of life like cricket and entertainment, made even easier through Disney+ Hotstar’s free offerings.
Team India begins their Men’s Cricket World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October, adding another thrilling chapter to the ‘Greatest Rivalry’.”
Catch every exhilarating moment of the ICC Men’s Cricket World Cup 2023 live and free on mobile on Disney+ Hotstar. The tournament will also broadcast LIVE on the Star Sports Network.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
