MAM
Disney, CNN and MTV among top social brands in 2009: study
MUMBAI: The Walt Disney Co, CNN and MTV are among the companies that created the maximum social media buzz last year, reveals the latest study by Vitrue.
Vitrue‘s composite index comes from an analysis of online conversations on a number of social networks, blogs, micro-blogs and photo and video sharing sites. The company said that it established the ranking to bring credibility to the space and illustrates to marketers how much interest engulfs their brands.
Disney, which in 2008 ranked fourth, jumped to second place in Vitrue‘s ranking, while CNN dropped from second to third. MTV moved up to fourth from eighth a year ago.
For the second year running, iPhone set the social media pace. Rounding out the top 10, the NBA is fifth followed by iTunes, Wii, Appel, Xbox and Nike.
Said Vitrue CEO Reggie Bradford in a statement, “Congratulations to the 100 brands who made the list and the many other who did not, but are also pushing the envelope and opening up their brands to become even more social.
“2009 was the year social media become part of the marketing mix and 2010 will prove to be an even more exciting year as marketers of all types innovate and allow more consumer interaction with their brands and assets.”
Other media and telecommunications companies that earned a spot on Vitrue‘s 2009 list are Sony, ESPN, CBS, ABC, Turner, Verizon, Fox News, NBC, Sprint, AT&T, VH1, Hulu and Comcast.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
