Ad Campaigns
Dineout’s chic GIRF 2019 #MonthOfMore Campaign is a visual treat for every foodie
MUMBAI: Dineout is back with the third edition of the Great Indian Restaurant Festival offering Flat 50% off deals at 6000+ restaurants. Their ‘MonthOfMore’ campaign is live for the entire month of February on ATL, TV, digital & social media across 11 cities. Aimed at the urban millennial, the campaign highlights how customers would want to eat more when they save more at India’s largest and most awaited food festival.
Conceptualised by the creative agency Animal along with the Dineout marketing team, the campaign’s brand film showcases montages of individuals indulging in more food and more happiness in a dramatic yet romanticising way. This film awakens the foodie in you, to eat at restaurants like no one’s watching. The visual treatment used is differentiated and clutter breaking to establish the month of more, where everything is extravagant, from the way people are dining out, to the discounts and to the savings they can avail.
Ankit Mehrotra, Founder & CEO – Dineout says, “February is a month of fun & frolic, and we wanted to make it even more special for foodies across the country. At Dineout, we believe the only thing better than your favourite food is more of it at half the price. This led us to our GIRF theme for the year – the ‘MonthOfMore’. We have gone out of our way to ensure foodies are able to get more food, avail more savings and experience more happiness with the most lucrative restaurant promotions & bank offers, and we invite them to indulge in a month of lavish binge eating.”
Kunel Gaur, Founder and Creative Director at Animal says, "Dineout’s Great Indian Restaurant Festival is a nationwide phenomenon. So when Dineout approached us to take it to the next level, we knew we had to do more than just promoting great offers on dining out. We had to highlight the experience itself, which is how we came up with the idea of glorifying February as the #MonthOfMore. We’re ecstatic to see it come to life so beautifully across print, film, and social, it looks and sounds stunning, and we’re very happy with the outcome."
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
