MAM
Dileep Ashoka joins McCann to head South India operations.
MUMBAI: Dileep Ashoka has joined McCann to head South India operations. He is credited with establishing McCann’s significant presence in the south region during his earlier stint with McCann before he took a break from advertising for personal reasons.
Announcing Dileep’s appointment McCann Worldgroup India chairman APAC and CEO Prasoon Joshi said, “I am delighted to have Dileep back in the McCann family. He is an organisation builder and I am sure he will take our south operations to newer heights.”
McCann vice chairman and MD Partha Sinha shared his joy about the decision, “It’s great to have Dileep back in the system. South is strategically important for us and having someone as reputed as Dileep coming back here is really significant. I am looking forward to this office doing great things under his leadership.”
Commenting on this appointment Dileep said,”Ït is a matter of great pride and joy for me to return to McCann after a few years away from the industry. The sentiment is old but the task, team and challenges are new. This is a heady mix and I am looking forward to my new stint”.
Dileep is an advertising veteran. A Bangalore University alumni, he has been one of the key architects of some significant brands like TVS, Britannia, Tata Tea and ITC foods to name a few. He is an accomplished percussionist, is passionate about the business and a great team builder.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
