MAM
Digitas India elevates Mark McDonald as head of creative
MUMBAI: Digital agency Digitas from the house of Publicis Groupe has elevated Mark McDonald to a national role as head of creative, India.
Prior to this McDonald was leading the creative team for the agency’s Mumbai office.
In his new role, McDonald will oversee the creative team and output for Digitas across its offices in India including Mumbai, Delhi, Bengaluru and Ahmedabad.
He will report to Digitas India executive director Prithviraj Banerjee.
Digitas India CEO Amaresh Godbole says, “Mark knows how to build and steer a creative team truly equipped for the digital age, with capabilities spanning experience, content and campaigns. Most importantly, he has fostered a creative culture of playing well with data, strategy, media and technology teams, which is absolutely crucial for us as a connected agency offering.”
Prithviraj Banerjee mentions, “Mark has attracted and nurtured some great talent, and has been at the helm of several award-winning campaigns for our clients as well as big-ticket new business wins. We have an extremely talented team and with Mark’s leadership, we aim to take our countrywide creative offering to the next level.”
McDonald says, “It’s a huge honour to lead such an incredibly talented team of digitally savvy creatives. Not only are they great people, but they also possess a unique set of skills that span creative, technology, data and media. I know we’ve just scratched the surface of what we can accomplish here, and I look forward to working closely with the teams in taking our creative to the next level.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
