MAM
Digitally Inspired wins Om System integrated mandate
MUMBAI: Talk about a picture-perfect partnership! Digitally Inspired Media has bagged the integrated communications mandate for Om System (formerly Olympus Cameras) after a keenly contested multi-agency pitch, capturing a major win in India’s imaging industry.
The agency, celebrated for its strategic storytelling and culturally sharp campaigns, will spearhead Om System’s national rebranding journey in India. The move marks a significant milestone for the legendary 85-year-old brand as it reintroduces itself to a new generation of creators, explorers, and photography enthusiasts.
From digital media planning and buying to influencer collaborations and PR, Digitally Inspired is crafting a holistic campaign that blends heritage with innovation. The aim is to build trust, reinforce the brand’s legacy, and position Om System as a creative powerhouse in the Indian market.
Om Digital Solutions Corporation vice-president and head of APAC, managing director – Australia and Hong Kong Vivek Handoo said, “After a rigorous pitch process, Digitally Inspired emerged as the clear choice. Their deep understanding of Indian consumers, creative strength, and passion for storytelling align perfectly with our rebranding vision.”
Echoing the excitement, Digitally Inspired Media co-founder and CEO Manish Kishore shared, “This partnership is more than just a campaign; it’s about reintroducing a legendary brand to a new generation. We’ve translated Om System’s global vision into a language that truly resonates with Indian audiences.”
With this win, Digitally Inspired Media continues to sharpen its edge in the world of integrated marketing, proving that when creativity and strategy come into focus, the results are always picture-perfect.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
