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DigitalF5 bags Victorinox digital marketing mandate, to follow ‘rev share’ model
MUMBAI: After a multi-agency pitch, DigitalF5 recently acquired the digital marketing mandate of Victorinox, the world famous Swiss company which developed the legendary ‘Original Swiss Army Knife’ and other high-quality products.
By acquiring this mandate, DigitalF5 becomes the exclusive provider of services such as digital asset creation, social media marketing and creative solutions for the brand.
Also, the win includes managing the online business of GuteReise.in which is an authorised retail dealer of the brand Victorinox and has over 15 stores across multiple cities in the country.
DigitalF5 co-founder & CEO Barin Mukherjee said, “It is a very rare opportunity for us to be an end-to-end services provider and yet remain an integral part of a brand’s business growth trajectory on the digital domain.”
Victorinox India MD Col Chandhoke said, “We chose DigitalF5 primarily because of their understanding and capabilities on e-commerce as a space.”
DigitalF5 and Gute Reise have partnered based on a unique ‘revenue-sharing on sales’ business model which replaces the conventional ‘agency fee for the management’ model. The new concept, has created a greater opportunity for further growth and optimisation of e commerce capabilities and through a rising sense of co-ownership of business objectives.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
