Digital Agencies
Digital storytellers and content creators Amritpal Bindra, Anand Tiwari and Nikhil Taneja lauch ‘Yuvaa’
MUMBAI: Amritpal Bindra, Anand Tiwari and Nikhil Taneja, the producers and content creators behind shows on the digital space – Bang Baaja Baaraat (40 million+ views), Sex Chat with Pappu and Papa (55 million+ views), Girl in the City (50 million+ views), Chukiyagiri (30 million+ views) and the first original Bollywood Netflix movie, Love Per Square Foot – have come together to form a youth media company for purpose-driven content, “Yuvaa.”
It will be a platform that listens to, engages with and shares the stories that bring young India together, to create a community of empowered ‘yuvaa’. It will create and curate original, accessible and entertaining stories of, for and by the youth of India across genres of non-fiction and fiction web series, docu-series, talk shows, podcasts and short-format on all digital and social media: YouTube, Instagram, Facebook and Twitter.
In year one, Yuvaa will put out over 1000 minutes and 100+ pieces of original content for free, focusing on some of the most pressing issues, struggles, challenges, aspirations and dreams of young India. From mental health and self-care to gender equality and LGBTQ inclusivity to identity and self-expression, the platform will tell emotional, empathetic, enriching, empowering and entertaining stories of young people that haven’t yet been told in mainstream media. It believes that ‘Every Story Matters’ and its tagline explains its inherent philosophy: ‘We, The Stories’.
The stories that it will produce, share and tell will come from insight mined from a pan-India road-show, where the young team behind Yuvaa is traveling across 30 cities including Shimla, Port Blair and Guwahati to meet, hear and talk to students in 100+ colleges and understand their stories in their own words.
Taneja said, “By 2020, India will be the world’s youngest country with 65 per cent of its population under 35, and an average age of 29. A new generation of young Indians will take our country into the future, but their stories are largely untold, unheard and under-represented in our media, and we have very little understanding of the identity and mental health issues they are going through. We have formed Yuvaa to be a mental health positive platform and community that listens to and shares authentic stories of young Indians so they feel more represented and less alone. Because their stories matter.”
Bindra said, “It’s an extremely proud and grateful moment for all of us at Yuvaa to have embarked on this journey which has been filled with learnings, experiences and real impact. The idea of creating entertaining and engaging content that deals with issues like mental health, body positivity and identity is fascinating and challenging in equal measures. Yuvaa is an opportunity to create a community that unites young India in a way that has never been done before. This also brings a huge amount of responsibility on us to create a positive equal and conscious community. “
Tiwari said, “The content of Yuvaa will be by, for and from the youth themselves. We aren’t coming from a 'preachy' place, where we will tell the audience and they will listen. Yuvaa is a platform where we are the listeners too and every young Indian is a storyteller.”
BENGALURU: For years, creative teams have learned to live with ambiguity. Vague comments, last-minute changes, feedback that arrives without context, clarity, or conviction. It became part of the job – something teams worked around rather than getting it solved.
But as we head into 2026, that tolerance is wearing thin.
Creative work today moves faster, scales wider, and involves more stakeholders than before. Teams are producing more content across more formats, often with distributed collaborators and tighter timelines. In this environment, guesswork is no longer a harmless inconvenience. It’s a cost – to time, to budgets, and to creative mindspace.
The real problem isn’t feedback, it’s how it’s given
Most creative professionals you see today will tell you they’re not against feedback. In fact, they rely on it. Good feedback sharpens ideas, strengthens execution, and pushes work forward. The problem is ‘unclear’ feedback. When someone says “this doesn’t feel right” without context, they aren’t just revising – they’re basically decoding. They’re guessing what the problem might be, trying different directions, and burning time in the process. Multiply that by a few stakeholders and a few rounds, and suddenly days disappear.
In 2026, when teams are expected to deliver faster without compromising quality, interpretation is a luxury most can’t afford.
Scale has changed rverything
Creative projects used to be smaller and simpler. A designer, a manager, maybe one client contact. Feedback loops were short, even if they weren’t perfect.
Today, the same project might involve internal marketing teams, agencies, freelancers, brand reviewers, and regional teams. Everyone has a say. Everyone leaves comments. And often, those comments don’t agree. More people reviewing work means alignment matters more than ever. Clear feedback isn’t just about being nice to creative teams, it’s about keeping projects moving when complexity increases.
Guesswork quietly wears teams down
One of the less talked-about impacts of unclear feedback is what it does to people.
When feedback is vague or contradictory, creatives second-guess their decisions. They hesitate. They overwork. They keep extra time buffers “just in case.” Over time, confidence drops. Ownership fades. Work becomes safer, not stronger. Creative energy gets spent on managing uncertainty instead of pushing ideas forward. And in an industry already grappling with burnout, unclear feedback adds unnecessary mental load.
Actionable feedback is a shared skill
Clear feedback doesn’t mean controlling creative decisions or dictating every detail. It means being specific enough that someone knows what to do next.
Actionable feedback answers three basic questions:
What exactly needs attention?
Why does it matter?
What outcome are we aiming for?
This applies whether you’re reviewing a video frame, a design layout, or a copy draft. The clearer the feedback, the fewer follow-ups it creates. In 2026, teams that treat feedback as a skill and not an afterthought, will move faster with less friction.
Tools shape behaviour (whether we admit it or not)
The way feedback is delivered is often dictated by the tools teams use. Comments buried in long email threads, messages split across chat apps, or notes detached from the actual work all contribute to confusion.
When feedback lives outside the work, context often gets lost. When it’s disconnected from versions and timelines, decisions get questioned. When it’s scattered, accountability disappears. More teams are starting to realise that feedback problems aren’t just communication issues, they’re workflow issues. How work moves between people matters just as much as the work itself.
From Opinions To Alignment
One of the biggest shifts happening in creative teams is a move away from purely opinion-driven feedback. Instead of “I like this” or “I don’t,” teams are asking better questions:
● Does this meet the brief?
● Does this solve the problem?
● Does this align with the goal?
This change reduces unnecessary back-and-forth and helps feedback feel less personal and more productive. It also makes decisions easier to explain and defend. As creative work becomes more strategic, feedback has to support that shift.
2026 Is About Fewer Loops, Not Faster Loops
There’s a misconception that speed means moving through feedback cycles faster. In reality, the most creative teams aren’t just accelerating loops, they’re reducing them. Clear, actionable feedback upfront leads to fewer revisions later. Clear approval stages prevent last-minute surprises. Clear decisions stop work from circling endlessly.
In 2026, efficiency won’t come from working harder or longer. It will come from designing workflows that respect creative time and attention.
Ending guesswork is a mindset change
Ultimately, ending creative guesswork isn’t just about better tools or processes. It’s about mindset. It’s about recognising that clarity is an act of respect – for the work, for the people doing it, for the time invested and for the mindspace used. It’s about moving from “figure it out” to “here’s what we’re aiming for.”
Creative teams that embrace this shift will find themselves not only delivering faster, but also enjoying the process more. And in an industry built on imagination, that might be the most valuable outcome of all.
