Account
Digital Refresh Networks wins digital mandate for Gelato Italiano, the Coffee Bean & Tea Leaf
Mumbai: Integrated creative and digital marketing agency, Digital Refresh Networks has won the digital mandate for leading FMCG Brands – Gelato Italiano and The Coffee Bean & Tea Leaf. The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai & Kolkata team. The mandate includes setting up their e-commerce and handling the overall planning and execution on the digital front.
Pan India Food Solutions Pvt. Ltd. business head Dinesh Salavkar says, “Our association with a passionate and experienced team at Digital Refresh Networks is sure to create a huge impact on our digital domains. In today’s world, having a strong digital presence is highly crucial in order to boost the brand’s growth and target reach and we are assertive that we will accomplish our goals via this collaboration. We look forward to working with the team.”
Digital Refresh Networks co-founder & chief executive officer Barin Mukherjee says, “Bagging the digital mandate for one of the leading brands like Pan Food India is a proud moment for us. We are all set with our team of professionals to offer an integrated digital approach in order to not just boost the brand’s growth but also enhance the visibility and reach in the market. We look forward to a long term and a valuable tie up with Gelato Italiano & The Coffee Bean and Tea Leaf.”
With an experience of a decade in the digital marketing industry, the agency has worked with some of the leading brands and businesses across FMCG, consumer goods, automobile, E-commerce, lifestyle, health and other sectors.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
