MAM
Digital Refresh Network bags digital content mandate for Medanta Group of hospitals
Mumbai: An integrated and digital marketing solutions company, Digital Refresh Networks, wins the digital content mandate for Medanta Group of Hospitals. The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai team. The mandate includes the overall strategy, planning and creative content requirements across digital for the brand.
With an experience of a decade, Digital Refresh Networks has worked with some of the leading brands and businesses across FMCG, consumer goods, automobile, e-commerce, lifestyle, healthcare and pharma, and other sectors.
Commenting on the association, Medanta AVP – digital marketing & e-commerce Harish Aswani said, “Our association with the team at Digital Refresh Networks is sure to help us organise and scale our digital content ecosystem. For a healthcare brand, content plays a key role not only in driving salience and credibility for the brand, but also drive business growth. We look forward to creating some relevant and meaningful content at scale.”
Medanta chief marketing & growth officer Sumanta Ray stated, “The brand Medanta, is all set for expansion, across multiple sectors across healthcare and DRN coming in at this point allows us to scale marketing initiatives across all these verticals. I welcome team DRN to the Medanta ecosystem and hope to build a strong engagement by bringing out the core values to the fore.”
Digital Refresh Networks co-founder & CEO Barin Mukherjee said, “We are elated with the opportunity to partner with Medanta group in their journey. With our expertise in understanding content across channels/ formats and regions, it would be of great value to deliver on building Medanta Group as a front runner in the healthcare sector, which they truly are.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
