MAM
Digital L&K Saatchi & Saatchi announces key appointments
MUMBAI: Digital L&K Saatchi & Saatchi has announced two senior level appointments. Sandeep Sarma joins the agency as its client servicing digital director while Arunima Singh joins as servicing group head.
Commenting on the new appointments, Digital L&K Saatchi & Saatchi CEO Anil K Nair said, “Sandeep Sarma brings a healthy mix of traditional brand knowledge and digital planning skill sets to head and consult a few strategic business units at Digital L&K Saatchi & Saatchi. Arunima Singh is an out and out digital native having worked in various aspects of the digital industry. A strong leader, she will be leading and building quite a few cutting edge digital led engagement initiatives for us.”
He further added, “We are very pleased to have them on board and hope to have a great and sustainable run with them.”
Sarma has over 10 years of rich experience in digital and has worked with Times Internet, Zapak.com and RKSWAMY BBDO on brands like P&G India, Mars India, Mercedes-Benz India, LIC, Raymond, Pepsi, Axe.
Elaborating on his outlook to the new role he said, “I am quite excited to be part of a young and vibrant company Digital L&K Saatchi & Saatchi and aim to help create some winning case studies for some of the blue chip brands that we manage.”
With 12 years of experience, Singh has previously worked with Social Wavelength (JWT) and Sobhagya Advertising Agency on brands such as Magma Fincorp, Dr. Batra’s, Force Motors, Kotak Mahindra, HUL, Skyscape, Apollo Clinics, Rajiv Gandhi International Airport, Tata Housing, Intel, Piramal, to name a few.
On joining Digital L&K Saatchi & Saatchi, Singh said “Joining Digital L&K Saatchi & Saatchi has indeed been a broadening of horizon for me as it has shown me a bigger picture of digital advertising. In the short span of time that I’ve worked here, I have got an encouraging glimpse of a very congenial working atmosphere. The bonding in this agency is not only at a professional level but also at personal level which helps build an environment where creativity gets nurtured and nourished.”
MAM
Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
