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Digimaze bags performance marketing mandate for Superkicks and Hush Mattress
Mumbai: Right on the onset of winning mandates for Covifind and LoveLocal, Digimaze on Thursday announced that it has bagged performance mandate for Superkicks and Hush Mattresses.
Hush Mattresses is a brand that is known to supply different types of mattresses, from memory foam to orthopedic mattresses. Digimaze will primarily focus on creating performance marketing strategies that will help Hush Mattresses build its digital presence while collecting its own customer base and diverting them to its website along with a fast-moving marketplace like Amazon.
According to Superkick’s mandate, Digimaze was partnered to take charge of designing campaigns and engaging audiences on its website using performance marketing. “This move will boost Superkick’s ability to offer some of the best sneakers not just on their website but also in other market spaces,” said the statement.
“Digimaze is delighted to win mandates for Superkicks and Hush Mattresses. With this win, we intend to make Superkicks synonymous with sneakers and streetwear in India,” stated Digimaze CEO and co-founder Vatsal Rajgor. “This is possible only by the adoption of innovation, tech, and intensive research methodologies which will achieve incredible results. With Hush Mattresses, we plan to establish a strong presence of the brand on Amazon and help it scale its operations and increase its revenue.”
“Digimaze is an agency which is known for its well-defined expertise in terms of performance marketing strategies and building brand presence online,” said Superkicks CEO Sangeet Paryani on the business association. “Given the fact that we operate in a niche industry, our aspirations in the agency are to adapt and tweak their approach for us. We anticipate the results to be better than our expectations.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
