MAM
Digidarts bags the digital mandate for Insurance Samadhan
Mumbai: Insurance Samadhan, a company that raised eyeballs in the first season of Shark Tank India, recognizes the problem of insurance-related grievances and has strived to ensure that people get a claim to their rightful money. As an organisation they are dedicated to empowering policyholders and ensuring them access to their rightful insurance claims and to make this dream a reality, they understood the importance of wide-spread reach & bulls-eye engagement.
With the aim of increasing their awareness and desire to reach as many relevant people struggling with their claims as possible, they have joined forces with Digidarts, India’s leading 360° performance marketing agency.
Digidarts understood their vision and aimed to accelerate this noble service to as many Indians as possible. They have taken over the responsibility of spearheading Insurance Samadhan’s 360° digital marketing initiatives which includes their flagship bullseye performance marketing, problem-led content SEO etc.
To help Insurance Samadhan fulfill their vision, Digidarts will incorporate innovative marketing funnels and leverage their strategic approach through creativity & data-driven targeting systems to elevate awareness amongst the needful for a more transparent insurance system.
Insurance Samadhan co-founder & CEO Deepak Bhuvneshwari Uniyal said “Teaming up with Digidarts is a strategic move towards enhancing our outreach. Together, we’re poised to revolutionize the way insurance solutions are approached and delivered, ensuring that our advocacy for fair and transparent insurance solutions reaches a wider audience.”
Expressing his enthusiasm about the partnership, Digidarts founder Siddhartha Vanvani said, “We are delighted to collaborate with Insurance Samadhan. Their vision for India is unique and much needed in the modern climate. Our goal is to harness our industry expertise and deploy efficient user acquisition & market penetration strategies so as to propel Insurance Samadhan as the leader in this unique & empathetic category.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
