AD Agencies
Digiace lands in India with YMT Ads to decode the $4 bn programmatic puzzle with creative AI
MUMBAI: Mumbai just got another byte louder in the digital ad space. Digiace, the latest entrant in India’s programmatic scene, formally stepped into the ring on 20 June 2025 through a strategic collaboration with southeast Asia’s martech heavyweight, YMT Ads. The plan? To shake up how programmatic campaigns are conceived, delivered and measured—with artificial intelligence holding the brush and data calling the strokes.
The company launches into a market pegged at approximately $4 billion, offering what it calls a ‘creative-first, AI-powered programmatic solution’ aimed at marketers and agencies looking to blend efficiency with innovation. Positioned at the crux of tech and storytelling, Digiace promises to unify what the industry often separates: data and creativity.
“Digiace is transforming digital advertising by unifying creative intelligence and data—two assets traditionally managed in silos. This integrated approach enables us to deliver more efficient media performance, sharper targeting, and measurable business outcomes at scale”, said Digiace India business head Himanshu Nagrecha.
Nagrecha, a veteran with stints at Yahoo, Microsoft Advertising, SVG, and Condé Nast, brings years of digital DNA to the table. His experience in building audience roadmaps and scaling marketing ecosystems makes him a fitting pilot for Digiace’s Indian ambitions.
The firm has set up shop in Mumbai and plans to capitalise on a rising demand for programmatic advertising that offers both scale and specificity. Its AI-led solutions stand on three key pillars:
. AI-led creative optimisation: Creatives that auto-personalise in real-time to suit behavioural and contextual triggers.
. Full-funnel data integration: Insights stitched together from multiple consumer touchpoints to power smarter campaigns.
. End-to-end programmatic execution: Precision media buying across digital platforms, managed centrally.
The alliance with YMT Ads adds global muscle to Digiace’s local ambition, offering Indian marketers access to tools that have already made waves across southeast Asia.
As brands scramble for agility in an ecosystem that doesn’t sit still, Digiace bets on adaptive storytelling layered with intelligence. If done right, it might just turn media buying into media mastery—one real-time impression at a time.
AD Agencies
Havas Media India bags integrated media mandate for Modenik Lifestyle
Agency to steer full-spectrum online and offline campaigns for iconic innerwear brands
MUMBAI: Havas Media India has been appointed as the media agency of record for Modenik Lifestyle, taking charge of both online and offline media strategy, planning, and buying for the popular innerwear and lifestyle brand.
Modenik Lifestyle is home to some of India’s most trusted brands, including Enamor, a leading fashion lingerie label celebrated for its modern designs, and Dixcy Scott, renowned for comfort and mass appeal across generations. Together, these brands reflect Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
Under the new mandate, Havas Media India will oversee end-to-end media across Television, Print, Radio, Cinema, Digital, Out-of-Home, Mobile, and BTL activations. The partnership comes as Modenik accelerates its integrated media presence nationwide, with a special focus on South India where Havas Media has been expanding rapidly.
Modenik Lifestyle Pvt Ltd CEO and executive director Shekhar Tewari said, “We wanted a media partner who truly understands both digital and traditional landscapes. Havas Media India brings a sharp, data-driven approach and strong on-ground execution. We look forward to reaching the right audiences at the right moments and creating something impactful together.”
Havas Media Network India CEO Mohit Joshi added, “Modenik Lifestyle embodies the desire of brands to mean more and consumers to connect deeply. Their iconic products have won the love of generations, and we are thrilled to partner with them to drive desire-led growth across every touchpoint.”
Havas Media India & Havas Play COO Uday Mohan noted, “With brands like Dixcy Scott and Enamor, our goal is to elevate existing equity with seamless, insight-led campaigns. South India is a particularly exciting growth region, and this win reflects the momentum of our teams there.”
The mandate reinforces Havas Media India’s position as one of the fastest-growing media networks in India and strengthens its footprint in South India, a market known for its regional nuances and hyperlocal consumer engagement.
