Ad Campaigns
Digi Yatra launches d-KYC campaign
Mumbai: Digi Yatra has launched its d-KYC campaign, a self-sovereign identity (SSI) ecosystem using face biometric technology for contactless passenger processing at airports. The campaign, titled ‘Don’t Know Your Customer,’ emphasizes Digi Yatra’s commitment to meeting customer needs without storing their personal information. In an era of data breaches, Digi Yatra sets a standard for secure data management.
Digi Yatra operates on SSI principles and adheres to world wide web consortium (W3C) standards, utilising verifiable credentials (VCs), decentralized identifiers (DIDs), and distributed ledger technology (DLT) to ensure travelers maintain control over their personal data. Sensitive information is securely deleted within 24 hours of departure, following global data protection standards.
The marketing strategy encourages user engagement through social media with hashtags like #DontKnowYourCustomer and #DigiYatra, along with video testimonials from satisfied customers and infographics highlighting the app’s privacy features and benefits, establishing Digi Yatra as a travel companion.
Digi Yatra Foundation CEO Suresh Khadakbhavi said, “Our primary goal is to make travel seamless and hassle-free, while ensuring that users feel confident and secure about using our app. The launch of this campaign represents a major step forward as we prepare for our future growth. With ambitious expansion plans ahead, we are dedicated to reaching a wider audience educating our users about Digi Yatra’s Privacy By Design approach, which ensures the safety and reliability of our services”.
With 6.4 million app users and operations spanning 24 locations across India, Digi Yatra continues to emphasise the importance of trust, offering travellers an ecosystem where convenience and privacy are equally prioritised.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
