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DID Li’l Masters lifts Zee TV to No. 2
MUMBAI: Helped by the kids version of its popular dance reality show Dance India Dance, Zee TV has added 29 GRPs (gross rating points) to its last week‘s scorecard, narrowing the gap with the Hindi GEC leader Star Plus.
Zee TV is now 23 GRPs away from Star Plus, but this gap could widen once again next week as the Aamir Khan Sunday morning show Satyamev Jayate is expected to get blockbuster debut ratings.
As per TAM data (HSM, 4+, C&S) for week ended 5 May, Zee TV recorded 239 GRPs and has climbed back to the second position. Interestingly, Dance India Dance Li’l Master 2 audition has garnered 6.2 TVR. Since its debut last week, DID Li’l Masters has captured the top position among the Hindi GECs. The show premiered on 28 April with a 5.8 TVR.
According to Zee TV, the second season of the show has beaten the launch day ratings of all other non-fiction shows in the last one year, including Sony’s Kaun Banega Crorepati (5.2 TVR), Jhalak Dikhla Ja- 4 (4.1 TVR) and Star Plus’ Just Dance (3.7 TVR).
Zee TV’s fiction show Pavitra Rishta (3.47 TVR) has also seen improvement in ratings and has become the sixth most watched show.
Star Plus continued to lead the genre with an addition of seven GRPs. The channel closed the week with 262 GRPs. Five of its fiction shows are in the ‘Top 10 shows’ list.
Sony Entertainment Television (Set) slipped back to No. 3, losing 20 GRPs to end with 220 points. In the last week, the channel had aired 3Idiots, which had helped it retain its No. 2 position. Set’s crime-based shows, C.I.D (3.37 TVR) and Crime Petrol (3.34 TVR) have slipped to the bottom of the Top 10 shows ladder.
Colors, meanwhile, has settled at No. 4, maintaining its 195 GRPs. Balika Vadhu was the only show from the channel that found its place among the top 10. Once the No. 1 show, Balika Vadhu stood at No. 5 with 3.66 TVR.
Sab, the second GEC from Sony, lost 6 GRPs to clock 104 points. Star‘s second GEC, Life OK, added two GRPs to end the week with 85 GRPs.
Sahara One with 41 GRPs (43 GRPs) remained at the bottom of the ladder.
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Lessons from global media markets on building enduring content franchises
Rose Audio Visuals COO and CFO Mitesh Patel.
MUMBAI: The global media landscape has undergone a fundamental shift. Success today is no longer defined by a single hit show. It is defined by the ability to build intellectual property (IP) that travels, evolves, and compounds over time.
At Rose Audio Visuals, this shift is central to how we think about content pitching and creation. We are no longer in the business of just making shows. We are in the business of building IP ecosystems.
From Hits to Franchises
Globally, the most successful content is designed to extend beyond its first outing. It travels across: Seasons, Platforms (TV → OTT → Digital), Formats (series → spin-offs) Shows like Stranger Things and Money Heist are not just successful series they are multi-layered franchises with global recall, fan engagement, and long-term monetisation. The key learning is simple: If content cannot scale beyond one season or one platform, it remains a project not a franchise.
Local Stories, Global Impact
One of the most powerful global trends is the rise of culturally rooted storytelling. Platforms today reward local authenticity combined with universal emotion. Stories that are deeply regional are no longer limited by geography they are amplified by it. Consider the global impact of Squid Game or India’s own Sacred Games. The takeaway is clear: The more authentic the story, the greater its potential to travel if the emotion resonates universally.
Monetisation Begins After the First Window
A critical global learning is that the true value of content is not realised at launch, it is realised over time.
Strong franchises unlock multiple revenue streams: Licensing, International remakes, Brand integrations, Digital extensions , Events and immersive experiences
Global players like The Walt Disney Company have mastered this approach, turning content into long-term ecosystems that extend far beyond the screen.
The first window is just the beginning. The real value lies in what follows.
At Rose Audio Visuals, we increasingly evaluate projects not just on commissioning value, but on their long-term franchise potential.
The Rise of Creator-Led Franchises
An important global shift is the emergence of creator-led IP ecosystems.
Creators today are not just content producers they are building full-scale franchises across platforms, formats, and businesses.
A powerful example is MrBeast. What started as YouTube videos has evolved into: Multiple content formats, Global audience scale , Brand extensions and businesses, High-impact experiential content This is a fundamentally different model digital-first, audience-owned, and infinitely scalable.
This model is still in its early stages in Indian but it represents a massive opportunity.
The next wave of Indian content franchises may not come from traditional studios alone but from creators who think like media companies.
Balancing Data with Creative Instinct
Streaming platforms today are deeply data-driven. Data helps Identify emerging genres, Predict audience behaviour , Inform commissioning decisions However, global experience shows that data alone does not create hits. Data informs scale, but storytelling creates impact.
Talent is the Foundation of Franchises
Enduring franchises are rarely accidental they are built through long-term creative partnerships. Globally, there is a clear focus on nurturing Actors, Writter, Show runner and director. Franchises are not built on scripts alone they are built on creators. This is an area where we continue to invest deeply building long-term relationships with talent rather than project-based collaborations.
Multi-Platform Thinking from Day One
Content consumption today is inherently multi-platform. A successful show must be designed not just for its primary platform, but for: Short-form extensions, Social media amplification, Digital-first engagement. Every show today needs a second life beyond its original format.
India: A Market at an Inflection Point
India today stands at a unique moment in its content journey.
We are seeing significant opportunity in Regional markets (Telugu, Tamil, Marathi and others) Emerging formats such as micro-dramas, Scalable, franchise-driven fiction IP
India does not lack stories. What we have historically lacked is structured franchise thinking something that is now beginning to evolve.
The Way Forward
The biggest lesson from global markets is this: The future belongs to companies that do not chase hits, but systematically build franchises. Because while hits may deliver immediate success, franchises create long-term value, recall, and compounding growth.
At Rose Audio Visuals, this belief shapes how we develop, greenlight, and scale content across platforms.
For content companies today, the question is no longer “Will this show work?” It is: “Can this become a franchise?”
A Personal Note
Having worked across content, business, and strategy, one thing has become increasingly clear to me, the most valuable companies in our industry will not be those that create the most content, but those that create content that endures.
Building a franchise requires patience, conviction, and a long-term lens something that the industry is only now beginning to fully embrace.As we continue this journey at Rose Audio Visuals, our focus remains simple: to move from volume-driven creation to value-driven storytelling. Because in the end, stories may start conversations but franchises build legacies.
