MAM
DHL wins gold at the Effies Singapore 2005 awards
MUMBAI: DHL has been awarded the Gold Effie in the ‘Delivery Systems and Products’ category at the Effie Singapore 2005 Awards for their ad campaign ‘No One Knows Asia Pacific Like We Do’.
Effies is an internationally recognised annual award ceremony that honors significant achievements in advertisement.
In 2004, DHL won the Media Magazine’s Marketer of the Year award and was also acknowledged as the International Print Campaign of the Year at the Sixth Annual Singapore Advertising Hall of Fame Awards.
The advertising campaign – incorporating the tagline ‘No One Knows Asia Pacific Like We Do’ -was rolled out across DHL markets from May last year. The advertisements highlight DHL’s intimate knowledge of local markets in the region and underlines the growing importance of Asia Pacific in DHL’s global business portfolio. The region is DHL’s fastest growing market to date, registering strong double-digit growth over the last few years.
“We are extremely thrilled to be awarded a Gold Effie. This ad campaign encapsulates all our hard work and investments in Asia Pacific over the past years, and presents to our customers a new standard in express and logistics,” said DHL Express Asia Pacific senior vice president – commercial Daniel McHugh.
The award organised by the Institute of Advertising Singapore, which in its second year, received 70 entries from more than 30 creative and media agencies from Singapore, and were judged by 62 senior advertising practitioners. Out of the 70 entries 26 were short listed for the finals, from which 11 were named as Effie Award Winners.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
