MAM
DGM India launches ad network ‘dgMatix’
MUMBAI: DGM India has launched an ad network – dgMatix, which will utilise it proprietary technology to deliver impactful and transparent campaigns.
dgMatix‘s proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters like creative-wise and publisher-wise performance. It is hosted on the cloud to generate faster response time. The ad server resides on Amazon and the delivery system works from Amazon CloudFront which allows to automatically route end users to the closest available location, thus ensuring the fastest delivery of ads without any drop outs.
DGM India MD Anurag Gupta said “dgMatix Ad Platform is significantly different from the other platforms available in the Indian market for the advertisers. It uses proprietary JavaScript injection technology to put an ad on the publisher‘s website without interfering with the existing ad units or existing design of the website. Additionally, there are no costs for publishers for serving dgMatix ads. The ad units created by dgMatix are additional high impact units on the publisher‘s website that is interoperable with multiple platforms like Flash and HTML5. Our technology optimises the publisher‘s inventory and provides maximum eCPM and eCPC”.
dgMatix offers two kinds of solutions to advertisers- viz. impact and reach.
In case of impact solutions, dgMatix delivers the Brand Box, Brand Bar and Brand Bang on identified selected tier 1 and tier 2 websites. Brand Box is a “high impact” slider unit that can play rich media ads to static images. The slider unit delivers phenomenally high CTRs. In Brand Bar, dgMatix uses technology to serve ads in the margin/free space on the left and right side of the website content. Meanwhile, in Brand Bang, dgMatix offers the “highest impact” ad options for advertisers viz. site captures/take-overs and high impact flash/HTML5 ad units.
According to the official statement, dgMatix has a reach of over 30 million Internet users on a monthly basis. The pricing strategy includes charging advertisers on authenticated and verified deliveries, as per client‘s analytics reports. The pricing models include cost per visitor, cost per click and cost per thousand impressions. It also gives detailed during and post-campaign reporting, including IP addresses.
DGM India works with over 15,000 websites across India and has delivered measurable results to over 300 blue-chip Indian brands over the past five years on a pay-for-performance basis.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
