MAM
DGM India appoints Himanshu Nagrecha as national sales head
MUMBAI: DGM, a performance marketing network, has appointed Himanshu Nagrecha as the national sales head for all its businesses.
Nagrecha joins DGM from Mediamind where he was vice president-sales, India and MENA regions.
DGM India recently forayed into brand advertising space after the launch of dgMatix in July 2012. In 2013, DGM plans to scale up its performance and brand advertising business and foray into selected overseas markets.
DGM India MD Anurag Gupta said, “Currently, DGM‘s business is at an interesting juncture, with our performance business scaling up and dgMatix getting a great response and gaining traction in the market. Himanshu‘s association with DGM is the perfect impetus to our expansion plans. I am pleased to have Himanshu in our team and certain that his extensive experience and expertise will help take DGM‘s growth curve much higher making us one of most formidable players in the Indian digital marketing ecosystem.”
Nagrecha added, “I am delighted to be a part of one of the largest online performance networks of India. DGM is well poised for next giant leap in the digital space with dgMatix reaching almost 30 per cent of the online population. Advertisers have accepted and appreciated the value created by dgMatix in defining and delivering their goals. I am looking forward to an exciting tenure at DGM.”
Nagrecha has 11 years experience in media sales with over six years experience in the digital space. In his 11-year career, he has been associated with organisations like Mediamind, NDTV Media, Yahoo! India, Hindustan Times and Tata Infomedia.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
