Brands
Dettol Toilet Soaps secures top spot in BARC week 6 ratings
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 8 February and 14 February 2020, respectively.
The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 6 of 2020.
Top Advertisers:
Not many changes were observed in the week 6 ratings of BARC. Hindustan Lever Ltd and Reckitt Benckiser (India) Ltd remained the top two advertisers with 179339 and 132883 insertions, respectively.
Just like the last week, the following spot was acquired by ITC Ltd with 51958 insertions. Brooke Bond Lipton India Ltd and Cadburys India Ltd interchanged their last week’s spot to rank fourth and fifth, respectively. They recorded 37552 and 34363 ad insertions.
Other top brands in pecking order were as follows:Procter & Gamble, Colgate Palmolive India, Smithkline Beecham, Godrej Consumer Products Ltd, and the new entrant – Lakme Lever Ltd, respectively.
Top Brands:
Dettol Toilet Soaps re-entered the list after a small break and that too on the top spot. It had made 21099 insertions. Harpic Bathroom Cleaner and OLX.in were also the fresh entrants in the list on second and third position with 15462 and 14034 insertions, respectively.
Trivago slipped down three spots from last week’s top position to rank fourth this time with 13996 insertions. Dettol Antiseptic Liquid ranked fifth with 13335 insertions.
The subsequent pecking order was as follows: Lux Toilet Soap, Harpic 10/10, Surf Excel Easy Wash, Moov Advance Diclofenac Gel, and Veet Men Hair Removal Cream, respectively.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
