MAM
Dettol partners Govt of Manipur to launch programme for adolescents
IMPHAL: RB, under its flagship Dettol ‘Banega Swasth India’ in partnership with Primus Partners has launched a unique life skills program for kids, 'Birds and Bees Talk' (BBT). The curriculum was launched for children between the ages of 10-to-19 in Manipur in the presence of chief minister N. Biren Singh and chief secretary Rajesh Kumar.
This comprehensive sexuality education curriculum will help to make children informed with the help of accurate, fact-based and age-appropriate information on growing up, sexuality and life skills amongst adolescent kids.
Manipur chief minister N. Biren Singh said, “We are proud to introduce one of its kind, life skill training modules for adolescent children in partnership with RB’s Dettol ‘Banega Swasth India’ campaign. It is heartening to witness organizations responsibly taking the lead towards contributing to the growth of young minds. Our vision is to work towards transforming the lives of people in India, and this program is a testament of a better and brighter future for the leaders of tomorrow.”
The 'Birds and Bees Talk' program will be executed and implemented across Manipur in government and recognized private schools to ensure maximum reach and beneficiaries. The Manipur government is making sure that apart from its various healthcare and public benefiting programs education should also reach all sections of the society. The state of Manipur is an ideal state to kickstart a program in northeast as the education policy in the state is reformative and has emerged as the education hub in the region. It will reach out to two million children across seven north east states of India.
Commenting on the partnership initiative, Reckitt Benckiser Health AMESA director external affairs and partnerships Ravi Bhatnagar said, “Education is the catalyst to social change and one of the most critical areas of empowerment for children. India needs to focus on comprehensive education which includes life skills as an important part of the holistic curriculum. Currently, it is not a part of the usual school curriculum and most schools, teachers and parents are not qualified to provide the required information to children. With the focus towards betterment of children, we are proud & honored to embark on this partnership with the Government of Manipur to launch BBT, a comprehensive life skill program for adolescent children. Through this curriculum, we aim at creating awareness around the importance of life skills so that every adolescent grows up in a protected environment.”
As stated by UNICEF, the life skills program is an important instrument in shaping the social, economic, physical, and mental well-being of adolescents. To help children with life skills, schools and supporting government bodies should believe in a “growth mindset”. They understand that progress takes time and they keep trying until they succeed.
Addressing the issue, a group of organizations led by Primus Partners has designed a comprehensive curriculum aimed at improving knowledge, awareness, and behaviour among children. Interestingly, the curriculum is in alignment with the National Curriculum Framework and the recently announced New Education Policy 2020, as it follows the guiding principles of the Adolescence Education Program framework.
Under this curriculum, teachers from the enrolled schools will be appointed & equipped with full program essentials including teaching methods & lessons. The training of these teachers will begin shortly to help them better train kids.
The unique design of the program comprises of 27-hour lessons allowing the schools to teach in a staggered format, spread over the year. The program will help in developing key skills like critical thinking, decision-making, and analytics, amongst children.
The 27 lesson plans and student workbooks comprise of animated characters, storytelling, poems, real-life scenario studies, group discussions, simulations, brainstorming and reflective learning. They especially focus on imparting knowledge in an engaging and interactive way to help students understand the physical and emotional changes taking place in their adolescent years.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
