Ad Campaigns
Dermalogica India urges consumers to #GetInTouchWithYourEX
Mumbai: Dermalogica India relaunched the second edition of their ground breaking digital campaign #GetintouchwithyourEX just in time for Valentine’s Day. After breaking through the clutter and making heads turn last season, the brand through this campaign encourages its consumers to #GetintouchwithyourEX.
As part of this digital campaign, Dermalogica India urges consumers to get in touch with their ex. Through this campaign, Dermalogica India will facilitate the communication.
During the big reveal, the brand mentioned that the only ex their consumers/followers need to get in touch with is Dermalogica’s exfoliant! Dermalogica India believes that taking care of oneself is the highest form of self-love and what better way to indulge in self-love than having a skin care routine.
The quirky and unconventional campaign is designed to encourage consumers to keep themselves first and to take care of their skin and live their best lives in their healthiest skin.
The campaign is live on the Dermalogica India Instagram page.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
