Brands
Denver teams up with Sourav Gangul
Mumbai: Denver, a prestigious men’s brand renowned for its captivating fragrances in India and abroad, is super thrilled to announce cricket legend and global youth icon Sourav Ganguly as the face of its upcoming TVC. This endorsement represents a major advancement for Denver, as it aims to enhance its reach and awareness among its target audience.
Denver has been synonymous with excellence, carving a niche as the preferred choice for the youth and professionals of the nation. With an unwavering commitment to providing products that exude elegance and sophistication, Denver’s products have become a symbol of aspiration and self-assuredness.
Ganguly, a self-made legend and global success icon, is the name that resonates with determination, dedication, and triumph, and embodies the spirit of Denver’s brand values. As a remarkable individual celebrated for his unwavering commitment, he truly exemplifies the essence of real success through hard work, passion, and dedication. His journey is an inspiration that encapsulates the very essence of Denver – “The Real Scent of Success.”
On that note, Ganguly expressed his enthusiasm about the partnership, saying, “I am honoured endorsing Denver, a brand that echoes the essence of success. Much like in cricket, where persistence and passion lead to victory, Denver has succeeded in the world of fragrances and grooming. I believe this endorsement will resonate with people who strive for excellence in all aspects of their lives.”
“We are overjoyed to welcome Sourav Ganguly into the Denver family. Sourav Ganguly is more than just a cricket icon; he is globally acclaimed as a symbol of hard work, determination, and the pursuit of excellence. He is a self-made legend who has carved his own path. With his immense popularity, both on and off the field, and his unparalleled connection with cricket fans and youth, we believe that no one else could represent Denver’s commitment to success as effectively as him. This partnership is an exciting chapter in Denver’s journey as we continue to inspire and empower our consumers,” said HSPL MD & CEO Saurabh Gupta.
Denver brand manager Aditya Yadav said, “We are extremely excited about this new endorsement, as a fan myself it was a real pleasure working with him, with his fandom and followership, we are looking forward to manifold Denver’s reach and TOMA. It is certainly going to be a victorious milestone for us.”
The upcoming TVC is set to capture the hearts of millions as Ganguly’s story intertwines with Denver’s legacy of success. The campaign promises to be a celebration of aspiration, dedication, and the realization that true success is a journey that resonates with each one of us.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
