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Dentsu’s Tom Tromba joins experiential mktg co Factory 360
MUMBAI: Factory 360, a leading experiential marketing agency in the US, has hired industry veteran Tom Tromba to lead its growing Account Service department. Tromba joins the management team at Factory 360 as EVP of Accounts.
Tom comes to Factory 360 from Dentsu’s MKTG in NYC where he led the Diageo and RJR business.
Tom brings over 20 years of Agency account leadership to Factory360, having led integrated Marketing programs for some of the world’s most iconic brands, including Diageo, NFL, MasterCard, and AB-InBev. He spent the past 11 years leading the strategic development as well as Execution of Consumer / Trade Influencer platforms for Diageo and RJ Reynolds.
As the EVP of Account Services at Factory 360, Tom will be responsible for providing strategic thought leadership across all agency client businesses, while leading the cross-functional agency team in consistently delivering innovative consumer engagement experiences from retail events & promotions to fully integrated, large-scale experiential platforms.
He brings a passion for the fast-paced events industry and a wealth of marketing experience having worked across multiple disciplines (Experiential, Sports Marketing & Sponsorships, Advertising, Shopper/Trade Marketing) over his career.
“We are thrilled to have somebody of Tom’s caliber and experience join our growing family and look forward to continued growth with Tom’s vision,” says Factory 360 CEO Michael Fernandez.
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Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
