MAM
Dentsu’s psLive Rural bags Gold at RMAI Awards
MUMBAI: psLive Rural, the rural marketing division from the Dentsu Aegis Network, has been conferred with three awards at the 6th edition of Flame Awards, organized by RMAI (Rural Marketing Association of India).
While it won a Gold for the campaign ‘Jaagte Mat Raho’ (client: Cholayil) for the soap brand – Medimix, its work for DuPont’s Coragen brought home a silver (for its Sweetness of Victory campaign) and a bronze metal (for its Kori Se Mulaqat campaign).
Dentsu Aegis Network chairman & CEO South Asia and Posterscope & psLIVE chairman – Asia Pacific Ashish Bhasin said, “It’s great to see psLive Rural perform so well. Rural marketing will become an extremely important area and psLive is expanding its network rapidly to gain leadership in a field that most agencies seem to have vacated.”
Rural Markets, psLive national head Keshav Chandorkar added, “We are proud to receive the honour that was showered on our intellectual properties in the field of rural marketing. We are thankful to our clients for believing and partnering with us. A special thanks to the Jury for believing in our work. We look forward to creating many more such campaigns in the future.”
This year, RMAI received as many as 300 entries from corporate and rural marketing agencies for the Awards. The entries were judged by a jury comprising top level executives.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
