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Dentsu Webchutney wins digital creative mandate of Hike
MUMBAI: Denstu Webchutney has won the digital and creative mandate for the Indian chat app Hike after a multi-agency pitch. As part of the new mandate, the agency will be handling the digital creative services for the brand. The account will be handled out of the agency’s Delhi office.
Talking about the future of Hike with Webchutney, Hike marketing VP Vidur Vyas said, “Hike is a fun, innovative and young brand with 90 percent of its 100 million (10 crore) users below the age of 30. Building Hike further into a power brand will need trusted partners who share our vision and values, and bring with them a deep understanding of youth in India who are increasingly going ‘digital only’. We are delighted to partner with Dentsu Webchutney as we build brand Hike together.”
Commenting on the win, Dentsu Webchutney CEO and co founder Sidharth Rao said, “We are delighted that Hike found value in our offering and appointed us to partner them in their digital and creative endeavour. The idea is to synergise together towards building effective strategies for better customer engagement. It’s the age of digital media, and a strong digital presence is the need of the hour. “
Dentsu Webchutney with offices in New Delhi, Mumbai and Bengaluru has clientele like Flipkart, Airtel, PAYBACK, Red Bull and Roland Garros.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
