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Dentsu Webchutney brings back ‘90s nostalgia with Logitech’s Friendship Day campaign
MUMBAI: Inspired by the ‘90s era, Dentsu Webchutney, the creatively led digital agency from Dentsu Aegis Network, has launched the ‘Logitech Buddy Board’- a keyboard innovation that lets two to five friends play a game together on just one single keyboard. The campaign went live on Friendship Day with a unique microsite www.logitechbuddyboard.com.
The game is a throwback to the iconic ‘90s with the classic 8-bit art style and multiplayer arcade gaming. Players have to team up and control their individual avatars in the game while trying to score as high as possible. A leaderboard tracks the rankings with prizes being given to the top teams.
From an initiative started by the ‘greeting cards’ industry to a monumental event that is celebrated by brands and people from all over the world, Friendship Day has evolved into something that’s much more than just tying brightly coloured wristbands. However, the concept of friendship itself has changed over the years due to the rise of social media, smartphone addiction and phubbing (snubbing someone in favour of a mobile phone). Heartfelt bonding and intimacy have turned into friend requests – a far cry from the way people bonded over trump cards, board games and arcade gaming back in the ‘90s.
Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney says, “Hectic work schedules and social media have changed the way we perceive friendship. Things were very different back in the ‘90s. We took this nostalgic hook and decided to hack into the keyboard interface so that at a time five players can play independently with their avatars. With this fun game, we hope to evoke the spirit of friendship the way it was in the ‘90s.”
Abbas Zaidi, Creative Director, Dentsu Webchutney explains, “The ‘90s for many of us were making friends over furious button mashing on Nintendo and Sega systems. So, this Friendship Day we decided to tap into nostalgia and make old friends revisit that era. Through Buddy Board we made it possible for multiple friends to come together (literally, on the same keyboard) to play an 8-bit game like the old times and score some sweet loot too.”
Apple rarely announces minor updates with much fanfare, and iOS 26.4 is no exception. No dramatic redesigns, no flashy keynote moments. What it delivers instead is a focused set of improvements that sharpen the experience you already have. If that sounds underwhelming, spend a week with it. You will change your mind.
Apple Music Learns to Listen Better
The biggest shift in this update lives inside Apple Music. Apple has brought AI-powered playlist generation to the app, and it works on mood rather than genre. Type something like “rainy evening at home” or “running late on a Monday,” and it builds a playlist that actually fits. This is not algorithmic guesswork dressed up in new clothing. It genuinely reads the intent behind vague descriptions and responds well.
Alongside this, a new concerts feature scans your listening history and surfaces live events happening near you. It is a smart bridge between your digital music habits and real-world experiences. Apple is quietly making the case that a music app should do more than just play songs.
Shazam also gets a meaningful upgrade. It can now identify songs without an internet connection. This might sound like a minor convenience, but anyone who has tried to Shazam something at a crowded venue with patchy signal will tell you it is anything but minor. The feature works locally on-device, which also means it is faster.
CarPlay Gets Smarter Controls
CarPlay has been updated with deeper integration for intelligent voice assistants. The goal is to reduce how often drivers need to look at a screen or tap anything at all. You speak, things happen. It is a clear step toward making the driving experience safer without stripping away functionality. The integration feels natural rather than bolted on, which is a harder thing to achieve than it sounds.
The Fixes You Feel Every Day
This is where iOS 26.4 earns its keep. Keyboard responsiveness has been improved, and the difference is noticeable immediately. Typing feels more accurate and less combative. Accessibility features have been refined across the board, with better contrast options and adjusted spacing that makes the interface easier to read without forcing you into larger text sizes.
The Health app has also been updated. It now surfaces more actionable insights from your daily data rather than just displaying numbers. If your sleep patterns have shifted or your activity levels have changed, the app now contextualises that clearly instead of leaving you to interpret raw figures on your own.
These are the kinds of changes that do not photograph well for a press release. They also happen to be the ones that make your phone feel genuinely better to use.
A Few Other Additions
New emojis have been added in this update. They will find their way into your conversations faster than you expect. Family Sharing has also been updated, with more granular control over shared payments and subscriptions. If you share an Apple account with family members, this puts clearer limits on who can spend what, which has been a long-requested fix.
What This Update Actually Represents
iOS 26.4 is Apple doing what it does best when it is not trying to make headlines. Every addition here serves a clear purpose. The AI music features are genuinely useful. The CarPlay improvements address a real safety concern. The small UI fixes accumulate into a noticeably smoother daily experience.
There is no bloat. Nothing feels experimental or half-finished. That discipline is harder to maintain than it looks, especially as operating systems grow more complex with each passing year.
If you have been holding off on updating, this is the one worth installing.
