Account
Dentsu Webchutney bags digital mandate for Swiggy
MUMBAI: Dentsu Aegis Network’s digital agency, Dentsu Webchutney, has won the social and digital marketing mandate for food ordering and delivery start-up – Swiggy, following a multi-agency pitch. The account will be handled by the agency’s Bangalore office.
Swiggy marketing VP Srivats TS said, “By bridging the gap between restaurants and consumers, it’s our mission to completely change the way India orders and eats food. We’ve always put consumers first, bringing benefits such as fast deliveries, innovative product features like live tracking of your order & ordering without a minimum price cap. Now, with Dentsu Webchutney on board, we aim to move the graph forward on the brand side by communicating our proposition strongly to our consumers.”
Denstu Webchutney – Bangalore SVP Gautham Reghunath said, “Here’s a great home-grown product competing in an exciting category and a team with an ambitious vision for it. Swiggy is ubiquitous in our everyday life, almost a habit to us. We’re thrilled at the opportunity to create some truly memorable work for them and help establish Swiggy as a passion brand across India. Both sets of teams have discovered great synergies over the last few weeks and now we go forward together – full steam. 2017 looks exciting already.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
