MAM
Dentsu Webchutney appoints Samera Khan as EVP
MUMBAI: Dentsu Webchutney, the digital agency from the Dentsu Aegis Network, has roped in Samera Khan as EVP- Strategy and Planning. Samera will be based out of Mumbai and will report to Dentsu Webchutney CEO Sidharth Rao.
As part of her new mandate, Khan will head creative strategy and planning for the agency across its offices in Mumbai, Delhi and Bengaluru.
Commenting on her appointment, Khan said, “I am excited about this new role that I take on with Dentsu Webchutney. They have a unique way of approaching digital advertising with a spot-on understanding of culture and technology. And to partner with a distinct set of creative and strategic talent makes this even more exciting and challenging.”
Commenting on the appointment, Rao said, “Dentsu Webchutney has entered its next phase of growth and it’s absolutely essential for us that we use the right kind of partners to steer this growth forward. Samera has immense international experience along with advertising experience in India on some of the biggest brands in the world. This gives her a unique edge on strategy and understanding of the human mind. This will add to the strength that holds the Dentsu Webchutney fort together. I am extremely happy to welcome her on board.”
With more than 12 years of experience, Khan has worked with agencies including Ogilvy, DraftFCB and Havas Worldwide.
Some of the brands that Samera has worked on internationally and in India include Vodafone, Nestlé, Unilever, Volkswagen, Porsche, Hyundai, Mitsubishi, IKEA, Taco Bell, Pizza Hut, The Economist, HDFC Bank, BPCL, Sanofi and Hockey India to name a few.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
