MAM
Dentsu Webchutney appoints Samera Khan as EVP
MUMBAI: Dentsu Webchutney, the digital agency from the Dentsu Aegis Network, has roped in Samera Khan as EVP- Strategy and Planning. Samera will be based out of Mumbai and will report to Dentsu Webchutney CEO Sidharth Rao.
As part of her new mandate, Khan will head creative strategy and planning for the agency across its offices in Mumbai, Delhi and Bengaluru.
Commenting on her appointment, Khan said, “I am excited about this new role that I take on with Dentsu Webchutney. They have a unique way of approaching digital advertising with a spot-on understanding of culture and technology. And to partner with a distinct set of creative and strategic talent makes this even more exciting and challenging.”
Commenting on the appointment, Rao said, “Dentsu Webchutney has entered its next phase of growth and it’s absolutely essential for us that we use the right kind of partners to steer this growth forward. Samera has immense international experience along with advertising experience in India on some of the biggest brands in the world. This gives her a unique edge on strategy and understanding of the human mind. This will add to the strength that holds the Dentsu Webchutney fort together. I am extremely happy to welcome her on board.”
With more than 12 years of experience, Khan has worked with agencies including Ogilvy, DraftFCB and Havas Worldwide.
Some of the brands that Samera has worked on internationally and in India include Vodafone, Nestlé, Unilever, Volkswagen, Porsche, Hyundai, Mitsubishi, IKEA, Taco Bell, Pizza Hut, The Economist, HDFC Bank, BPCL, Sanofi and Hockey India to name a few.
MAM
Bombay Dyeing highlights sleep environment on World Sleep Day 2026
#ComfortThatCares campaign promotes better sleep through home textiles.
MUMBAI: In a country that rarely switches off, the real luxury may simply be a good night’s sleep. Marking World Sleep Day 2026, Bombay Dyeing & Manufacturing Company Ltd. is spotlighting the importance of sleep environments through its #ComfortThatCares initiative, encouraging consumers to rethink not just how long they sleep but how well they sleep.
The campaign arrives at a time when rising stress levels, digital fatigue and increasingly erratic daily routines are quietly eroding sleep quality for many Indians. This year’s global theme, “Sleep Well, Live Better”, underscores the idea that sleep is not merely the reward after a productive day but a critical foundation that makes productivity possible.
Bombay Dyeing’s initiative focuses on the often overlooked role of home textiles in shaping sleep quality. Factors such as breathable fabrics, temperature regulation and proper pillow support can significantly influence whether people achieve restorative sleep.
As part of the campaign, the company is highlighting several products from its sleep portfolio designed to address these environmental factors. The Urban Living Luxury Bedsheets range features 400 thread count cotton blends designed for breathability and temperature regulation. Meanwhile, the Celebrating India collection offers 100 percent pure cotton bedsheets in a 300 thread count with heritage inspired designs.
The brand’s range also includes lightweight comforters designed for year round use without overheating, bonded blankets that provide insulated warmth with a soft touch finish, and ergonomically designed pillows intended to balance plush comfort with proper neck support.
According to the company’s brand marketing team, sleep is a fundamental component of both physical and mental well being.
“Through #ComfortThatCares, we want to encourage families across India to treat sleep as essential rather than an afterthought. For 145 years, Bombay Dyeing has focused on bringing comfort into Indian homes, and few things matter more to that comfort than restful sleep,” the team said.
Sleep experts typically recommend between seven and nine hours of quality rest for healthy adults. Yet late night screen use, long working hours and irregular schedules have made consistent sleep increasingly difficult for many urban Indians.
By emphasising breathable cotton bedsheets, supportive pillows and balanced bedding layers, Bombay Dyeing’s campaign highlights a simple idea: the environment people sleep in can be just as important as the hours they spend in bed.
