MAM
Dentsu to acquire UK e-commerce specialist agency eCommera
MUMBAI: Dentsu Aegis Network has reached an agreement with the principal shareholders of eCommera Global to acquire the company. The purpose of the acquisition is to strengthen the Dentsu Group’s capabilities in the brand commerce space where content and brand experiences are integrated with the consumer experience.
eCommera started out in 2007 as a technical service provider of e-commerce solutions, and then functioned for a time as the technical services division of a company whose key product was order management software. In March 2015, the eCommera division became the independent entity eCommera Global Limited.
eCommera has strengths in the brand commerce space, developing e-commerce solutions for major international retailers and consumer goods manufacturers as well as providing maintenance and consulting services. Headquartered in London, the agency’s team of specialists is active across the world, providing site management support for more than 150 e-commerce sites in 30 markets. The agency has established development centers in Bulgaria and India.
According to Forrester Research Global business-to-consumer e-commerce sales reached $1.3 trillion in 2013, and are expected to grow to $2.5 trillion by 2018. As the e-commerce market expands, e-commerce sites are increasingly becoming the first point of contact between the consumer and the brand. In addition, along with the expansion of digital devices that support e-commerce as well as links between e-commerce and bricks-and-mortar stores, e-commerce itself is also diversifying. In today’s world where there is a variety of brand touch points, the challenge facing the marketing industry, including the e-commerce space, is how to maximize consumer engagement through a connected brand commerce experience.
The acquisition of eCommera is intended to address this challenge. The deepening of the collaborative relationship between eCommera and full-service digital marketing agency Isobar, one of the Dentsu Group’s global network brands, will, through the integration of their respective consumer data analysis and brand-building capabilities based on creative design, user experience and e-commerce solutions technology, contribute to maximizing the value of client brands. Moreover, by utilizing the Isobar network, the Group plans to further expand its service area.
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
