MAM
Dentsu paints new campaign for Dulux
MUMBAI: AkzoNobel, a paints and coatings company and the maker of Dulux paints in India, is all set to change consumer perception about the beauty of their home inside out.
Dulux paints, the flagship brand of the company, has recently launched a new integrated campaign for its exterior product, Dulux Weathershield Max. The campaign is handled by Dentsu Marcom – Taproot India and kick started with the unveiling of a new television commercial that plays on the concept of Door se sundar, kareeb se solid. The new TVC drives home the benefits of using a paint product that not only ensures an aesthetic looking house, but also ensures durability and protection of exterior walls against harsh weather conditions.
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Commenting on the campaign, Dentsu India Group chairman Rohit Ohri said, “As communication partners, the challenge before us was to disrupt current consumer behaviour in the exterior paints category with an insightful and hard-hitting campaign. Our brand idea of ‘how close are you to your home?‘ challenges consumers to re-evaluate their current choices and ‘take a closer look’ when it comes to painting the exterior of their homes.”
The TVCs will be aired in four different languages – Hindi, Malayalam, Tamil, and Bengali – and follow a classic twist in the tale by drawing parallels between two separate situations that compel consumers to take a closer look at their homes.
Akzo Nobel India director (sales & marketing, decorative paints) Rajiv Rajgopal said, “Dulux is a name synonymous with colours as well as innovative products that ensure longevity and durability of the walls of your home. Dulux Weathershield Max is our flagship product in the performance and protection space and the latest campaign Door se sundar, kareeb se solidhits hard on the need for a product that not just renews the exterior walls, but also offers performance superiority of protection against harsh weather conditions. Weathershield Max is a technologically superior product enhanced with the innovative crack-proof technology that provides long-lasting protection and complements the appearance of homes.”
He added, “The campaign weaves in the core philosophies and innovation that is unique to our brand. Through the campaign, we have tried to resolve the most common conflict of ‘what appears good from far versus what is good when seen up close’ when it comes to the beauty and protection of walls of your home. The concept of the TVC perfectly embodies the need for a technologically superior product that gives consumers the confidence to get up, close and personal to their house.”
Brands
Moneycontrol doubles ET audience in January rankings
Comscore data shows Moneycontrol ahead on reach, views and time spent
MUMBAI: Moneycontrol has begun 2026 with a decisive lead in India’s business news race, pulling in more than twice the audience of The Economic Times, according to January data from global measurement agency Comscore.
The figures make for striking reading. Moneycontrol recorded 63.38 million unique visitors last month, comfortably ahead of The Economic Times, which logged 30.61 million. In fact, Moneycontrol drew more readers than its next two business news rivals combined, tightening its grip on the category.
The advantage was not limited to reach. On page views, Moneycontrol clocked 249.25 million in January, nearly three times ET’s 97.18 million. The numbers suggest not just scale, but sustained user interest across stories, markets coverage and analytical tools.
Engagement told an even stronger story. Readers spent 581.29 million minutes on Moneycontrol during the month, more than five times the 111.90 million minutes recorded by The Economic Times. In the crowded digital marketplace, attention is currency, and Moneycontrol appears to be banking plenty of it.
“The latest numbers reflect the deep trust readers have placed in the quality of our content, the depth of our coverage of the stock markets and the cutting-edge analytical tools we provide to users,” said Moneycontrol managing editor Nalin Mehta. “In an increasingly fluid global environment, readers are looking for clarity and we remain sharply focused on providing credible, accurate and timely business information.”
Comscore’s January rankings reinforce Moneycontrol’s position at the top of India’s financial news ladder, underlining its continued dominance in both reach and reader engagement.
