MAM
Dentsu names Prerna Mehrotra as APAC media CEO
NEW DELHI: dentsu International APAC has named Prerna Mehrotra as its new CEO for APAC Media. She will take on the additional responsibility along with her role as the managing director of the media group in Singapore.
Mehrotra will be reporting to dentsu APAC CEO Ashish Bhasin and global CEO – media & global clients Peter Hujiboom. She will be responsible for driving dentsu’s global media strategy and delivery in the APAC region. Her focus will be on developing a portfolio of tools and capabilities to maximise effectiveness, relevance, and performance of the campaigns.
Mehrotra joined DAN back in 2016 as Amplify APAC head of investment management. She was also the client president at Carat. Previously, she has worked with Starcom and Zenith.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
