MAM
Dentsu Marcom has launched a new TVC for Pass Pass
MUMBAI: The mouth freshener brand ‘Pass Pass‘ has launched a new television campaign, which targets people of all ages.
The campaign showcases people from different ages coming together which also portray a family as a new friend.
The brand creates a world that enables such moments in many different ways for all kinds of people, using different touch points in the ecosystem: social media, radio, real-world experiential engagement, and point of sale activities.
The film opens with a young woman opening the window of a car, letting the sunshine in and taking in fresh air. Then there is a young woman walking away after having opened a door, followed by a man and a woman whose hands touch as they are passing by and the woman turns around and walks away smiling. After this, a man coming up and greets a young lady who is holding a Pass Pass family pack seated with her friends. The scene cuts to a middle-aged man picking up his woman, almost suddenly, in an open field. Then there is a bunch of young men and women holding hands on a terrace and grooving to music, as one of them passes on a sachet of Pass Pass.
More people come together and connect as a young man teaches a much older woman how to ride a scooter, or youngsters bond over a bonfire and a guitar tune. The film ends with people from all age groups coming together and sharing moments over a dinner on a terrace lit by lamps.
The campaign is created by Dentsu Marcom, directed by Shashank Chaturvedi (Bob), produced by Good Morning Films and the music is composed by Anand.
The brand has used mediums like television, digital, radio and BTL activations and POP materials to promote the product.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
